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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2019 Nissan Altima vs Honda Accord vs Toyota Camry: How they compare

NEW YORK — Midsize family sedans may be losing sales to small SUVs, but hundreds of thousands of the things still left dealerships last year. The 2019 Nissan Altima introduced here at the New York Auto Show replaces one of the segment's best sellers, joining a pair of other best-sellers, the Honda Accord and Toyota Camry, which were both redesigned last year. The Hyundai Sonata also received a surprisingly thorough refresh for 2018. Therefore, the segment is fresher than ever, providing car shoppers who haven't been evangelized by the mighty SUV an excellent group of choices. To help them, or you, out in that family sedan search, here's how the new 2019 Altima compares to the 2018 Honda Accord, 2018 Toyota Camry, 2018 Hyundai Sonata, and for reference, its 2018 Altima predecessor. Cue the spreadsheet! Engines and Transmissions The Altima once again has a 2.5-liter four-cylinder, but Nissan indicates that 80 percent of it is new. Regardless of its newness, it is more powerful, boasting an extra 9 hp and 3 lb-ft of torque. Frankly, that's not much compared to the Camry's and Accord's gains, which also better the new Altima. Uniquely, though, the Altima's base 2.5-liter is available with all-wheel drive – something only the Subaru Legacy offers (albeit as standard equipment). Oddly, all-wheel drive is NOT available with the Altima's bigger 2.0-liter turbo. Ah yes, that turbo engine. Gone is the familiar 3.5-liter V6, leaving Toyota as the lone V6 hold-out (again, the Legacy is another exception, albeit with a flat-6). As is typical, the Altima's new 2.0-liter turbo inline-4 produces less horsepower than its naturally aspirated predecessor, but it has considerably more torque. Its output essentially matches the Accord's new 2.0-liter. Unlike the Accord, though, every Altima has a CVT standard. The Camry and Sonata have traditional automatics – many would say they are better for it – though the Hyundai's gear count differs by engine selection. Nissan didn't release fuel economy figures for the 2019 Altima. The previous generation trailed the latest Accord and Camry by 2-3 mpg combined, according to EPA estimates. Passenger Space Nissan's surly men in suits were quite cross when we tried to get into the new Altima, so we can only comment on the interior space in spec format. As it is, the new Altima actually has less head- and legroom than before. There's more shoulder room, though, so your local linebacker will be happy.

Honda ready for 'late 2016' arrival of Clarity Fuel Cell in US

Two years ago at the LA Auto Show, Honda showed off the first concept for what we now know is the Clarity fuel cell vehicle. At the time, Honda said it would arrive at some point in 2015. Since then, Honda has said simply that the Clarity would arrive some time after the March 2016 on-sale date in Japan and even gave itself an out in case the debut slipped to the first half of 2017. Yesterday, at a preview event at the Honda Advanced Design Studio in downtown LA, Honda narrowed that down a bit more to, "late 2016." Honda representatives said this was all still in line with internal targets for the US launch of the car. They already know when the car will arrive here, but are not yet able to say, since things like crash tests and other homologation issues could still change the timeline. The company is happy to see the expansion in the number of hydrogen refueling stations in California and is working a number of dealers in the Los Angeles and San Francisco Bay Area to get them ready to sell the Clarity. Everything that has happened since the company officially set its internal fuel cell clock has been going to plan, Honda representatives told AutoblogGreen. Hydrogen fuel cell vehicles from Hyundai and Toyota are available now, while those from other automakers (like BMW and Nissan) may arrive in or after 2020. Honda still won't confirm, on the record, that an all-electric model will be the third vehicle to use the platform that the Clarity and the upcoming plug-in hybrid (due in 2018) use, as we suspect. But, during a casual discussion about Honda happenings, I heard one executive say that he's busy working on the follow-up "products" that will use the platform, so this remains something to keep in mind. We recently got the chance to drive the Clarity in Japan, which you can read about here.