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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda Jazz Prototype is brand's latest production-ready 'concept'

Another auto show, another Honda "prototype." The brand has made something of a habit of showing very thinly veiled production models at the world's auto shows, ranging from the Accord, to the Civic and Civic Type-R, as well as the CR-V. And yes, this is far from the first time we've railed against this particular trend (it's not even the first time at this auto show). Now, it's time to preview the production-ready Jazz, known to American consumers as the recently released Fit.
As we covered in our original post on the Jazz Prototype, this car is pretty much a twin to the Fit, aside from its 1.3-liter engine. Sitting in place of the US-market 1.5-liter four-cylinder, the Earth Dreams 1.3 is probably a bit more suited to the tighter urban environments of the European Union. While the engine might be different, the six-speed manual and continuously variable transmission will be plenty familiar to US consumers.
We have a full live gallery of the new Jazz Prototype at the top of the page. Take a look at that, and then scroll down for Honda's press release and official images.

Honda Gear concept explored at Montreal Auto Show

Our friends at Autoblog Canada have just come away with a closer look at Honda's surprise Gear Concept at the Montreal Auto Show. The little three-door hatchback is arguably the automaker's first real shot at the North American city car market (the Gear is much smaller than the Fit) and may be an indication that Honda is getting serious about going after Scion on this side of the world after the CR-Z hybrid failed to deliver. Honda says the Gear Concept takes its inspiration from the fixed-gear bicycle scene, and should allow buyers an unprecedented level of customization. Designers also wanted to show that a car can be both fun and practical.
We're all for a compact stylish three door with functional room inside, but given Honda's propensity for draining the personality from its concepts on the way to production (at least the ones that don't look showroom ready), we don't hold much hope for the Gear. You can check out the full press release below for more information.