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Analysts say Honda's growing woes in Europe not just the economy

There is no denying that the European auto market is taking its lumps right now - just ask Peugeot - but Honda might be taking this downturn on the chin a little harder than some of the other Japanese automakers doing business on the continent. Automotive News Europe is reporting that things have gotten so bad for Honda that it will be cutting 800 workers from Swindon, England plant that builds the CR-V, Civic and Jazz (a.k.a. Fit). This will be the first time Honda has made such cuts in more than 20 years.
Despite an increase in output last year over 2011 (165,607 units compared to 97,459), the Swindon plant is still running well below its full capacity (250,000/year), and its 66 percent capacity is less than the expected breakeven point of industry analysts (75 to 80 percent). Unlike in the US, however, Honda's new CR-V and Civic aren't selling well, and the similarly sized Nissan Qashqai is outselling the CR-V at a rate of more than five to one. Slow CR-V sales are blamed on a relatively high price and the crossover's conservative styling. On the complete opposite side of the spectrum, the report notes that Nissan continues to experience growth at its UK operations, leading analysts to suggest that Honda can't blame the sour economy for much of its woes.

Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.
As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.

Honda Rebel, cult beginner bike and urban cruiser, reborn for 2017

Back in 1985, Honda rolled out the original Rebel, which housed the Nighthawk 250's workaday parallel twin in a seriously '80s-style "factory custom" cruiser. It was a hit, being simultaneously cheap, extremely economical, and very easy to ride. With an exceptionally low step-over height, it was popular with younger and shorter riders too. And still is ... a full generation later, you can buy a brand-new Rebel 250 for $4,510. If that's simply too retro for you, there's a much more compelling option on the way: the all-new Rebel 300 and 500, just unveiled and going on sale next year. The 300 will use the water-cooled single found in the lower-end CB and CBR models, and the 500 will use a water-cooled parallel twin from the mid-sized CB and CBRs. It's a smart plan: a full range of smaller bikes in several different body styles, so there's something that should appeal to every entry-level rider (or any experienced rider who just wants a bang-around bike). The new Rebels look pretty cool, too. The radiator isn't all that prominent in profile. The wheels look like classic motorcycle alloys, but lean and modernized. The trellis-style frame supports an upright and shapely tank, and the solo saddle blends well with the pre-bobbed rear fender. The overall look is surprisingly upscale, and should also be a great basis on which to build inexpensive custom bikes of every shape and style you can think of. If you are a new rider, or just like little bikes, this is a great new option from Honda. Both bikes will have safety features riders want right now, like optional ABS. The colors at launch will be silver, yellow, black, and red – unless you want ABS, in which case black is the only choice. The 300 is expected to start at $4,399 and the 500 at $5,999, and both of these prices likely don't include an expected delivery charge of around $300. We'll get more exact pricing in December, and the bikes will hit dealers in April of 2017. Related Video: