1984 Honda Civic, No Reserve on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2016 Honda Civic is a newly competitive compact [w/video]

It's fair to call the last-generation Honda Civic, built from 2012 to 2015 (with a quick refresher in the middle), a disappointment. It came out using an old compact car formula – going cheap and lightly equipped – at almost the exact moment its competitors embraced high technology and refined, expressive designs. We spent some time today with the vehicle meant to correct this mistake, the all-new, tenth-generation Civic. Easily the most discussed thing about the new Civic is its handsome new sheet metal, which we actually showed you last week. The expressive profile, with strong arches over the front wheels and a handsome, almost fastback-like roofline is a major departure from the duller, three-box look of the current Civic. The front fascia's highlight is the prominent chrome grille, backed by the optional LED headlights. In back, that tiny decklid is outshined – no pun intended – by a set of LED taillights that should present a very impressive look at night. The overall balance of the design is impressive. The ninth-generation Civic was widely panned for its crummy interior quality. Designed at a time of global financial crisis, Honda opted for more affordable materials that lacked the soft-touch goodness of many competitors. The new Civic addresses this shortcoming, fitting not only more impressive plastics, but the technology to back them up. From the EX trim on up, the instrument cluster's focal point is a large TFT display, flanked by a pair of traditional gauges. Yep, that's right. Honda is getting rid of the Civic's multi-tiered dash, and we couldn't be happier. On the center console, there's a seven-inch touchscreen display that uses the same Android-based operating system as the new Pilot. And speaking of Android, the Civic will play nice with both Android Auto and Apple CarPlay. As for the actual driving experience, we can't tell you much about it for another couple weeks, but we can talk briefly about the seats. The hip point has been dropped by a full inch in front, and has the effect of creating a sport-driving-ready seating position. Those seats are comfortable, too, although we'll need more than the few minutes we got with the new Civic to make an informed judgment. We don't, however, need any extra time to talk about the backseats. That plunging roofline is not conducive to rear headroom, a fact that overshadows the extra two inches of rear legroom. You're probably wondering when we'll talk about the powertrains.

How the Ram Multifunction Tailgate compares to Ford, GMC, Honda

Ram just announced its Multifunction Tailgate — a descriptive if not very creative name. It's an asymmetrical barn-door arrangement, which can both fold down like a conventional tailgate or swing open like a gate. There's a new bed step, but unlike Ford or GM, the step isn't part of the tailgate itself. Rather, it kicks out from under the bumper (as opposed to out from under the driver's side of the rear bumper in its previous incarnation). So let's just focus on the tailgate functionality. A video of the Ram Multifunction Tailgate in action is above. For one, either of the swinging tailgate sections can be opened independently. They open to a full 88 degrees. In conventional flip-down mode, the tailgate works just like a normal one, too, with a 2,000-pound rating. The bottom line is that while it gives a variety of types of access to the load area, it doesn't "do" anything else. It's a $995 option on any Ram 1500. Its closest analogue is the Honda Ridgeline, which works basically the same way, but on that truck the tailgate swings as one piece. And the Honda's load rating isn't as hefty as the Ram's tailgate: 300 pounds. As Honda says, that's sufficient to hold the weight of the part of an ATV hanging out of the bed, or something similar, but it's a lighter-duty unit (and a lighter-duty truck) than the Ram's overall. Let's also get Ford's one-trick tailgate out of the way before comparing to the more analogous, and complicated, GM MultiPro. A bit of trivia: Ford's optional Tailgate Step is actually designed and supplied by Multimatic, better known as the outfit that builds the Ford GT and produces the DSSV spool-valve shocks. This step has been available for years. It pulls out of the top edge of the tailgate when the tailgate is lowered, deploying a single step. A separate handle pulls out from beside the step and flips up, giving a handhold. While it was initially (and infamously) mocked by competitors, with load floor heights as high as they are it's better than toting around a stepstool. It's currently a $375 standalone option. Now we get to the GMC MultiPro tailgate, the most complicated and multi-functioned around. It's essentially a tailgate within a tailgate, with a fold-out stopper that deploys from the inner tailgate. This gives it several functions depending on the position of all the parts. It can still be used like a normal tailgate, dropping down at the push of a button or using the key fob.