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Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Honda planning sub-NSX S2000 successor

Nine years separated the arrival of the original Acura NSX and the Honda S2000. By that time, the NSX was closer to the end of its fifteen-year production cycle than it was to its beginning. The latest word has it that not only is Honda planning a successor to the S2000, but it's not about to wait that long after the new NSX arrives before it's rolled out.
While the S2000 was a front-mid-engined roadster, its successor will, according to the latest from Auto Express (which we are taking with a grain of salt), be a mid-engined coupe - closer, in other words, to the NSX than the S2000. Power would come from a more potent version of the 2.0-liter turbo four developed for the upcoming new Civic Type R, possibly as part of a hybrid system derived from Honda's upcoming Formula One powertain to develop over 400 horsepower.
Whether the new sports car would revive the S2000 nameplate, and whether it would wear the Honda or Acura badge in the United States, remain to be seen. As does its potential production site: while the previous S2000 was built at the same Takanezawa plant in Tochigi as the original NSX, the new NSX will be built at the new Performance Manufacturing Center in Marysville, Ohio. The new S660 roadster, meanwhile, is set to be assembled at the same Yachiyo plant in Yokkaichi as the original Honda Beat.

F1's Fernando Alonso gets 35-place penalty for latest Honda engine change

MONZA, Italy — McLaren's Fernando Alonso will collect a 35-place grid penalty for Sunday's Italian Grand Prix after Honda announced changes to his car's power unit. The penalty means the double world champion, whose future at McLaren remains uncertain due to the team's continuing engine woes, will start at the back of the 20-car grid for the last European race of the season. His chances were limited anyway at Monza's 'Temple of Speed,' the fastest circuit on the calendar where engine performance is crucial. His Belgian teammate Stoffel Vandoorne suffered a similar fate when he was handed a 65-place penalty for his home race at Spa-Francorchamps last weekend. Such meaningless penalties incurred through no fault of the driver have come increasingly under scrutiny in Formula One with some saying the system has got out of control and must change. "I hate the fact that we're having to affect the racing because of the technical issues," Formula One managing director Ross Brawn, a title-winning former team principal and ex-Ferrari technical director, told motorsport.com. "I know you can say if a car breaks down in a race that's a technical issue and you've affected the race, but I think the fans understand that. "For a fan to stomach that his hero is on the back of the grid because he had to change the engine, that's not great sport," added the Briton. Brawn suggested a different form of penalty, or removing it altogether, but acknowledged that the sport might have to wait until 2021 when new engine regulations will come into force. The current Formula One regulations stipulate that each driver may use no more than four power units during a championship season, with that number due to be reduced to three next year. Each power unit is made up of six separate elements; the engine, the motor generator unit-kinetic (MGU-K), the motor generator unit-heat (MGU-H), the energy store, turbocharger and control electronics. Grid penalties are imposed if a driver uses more than four of any one of the elements during the course of a season, and for successive breaches. Honda said Alonso was now on his seventh engine and MGU-K, his ninth turbocharger and MGU-H, his sixth energy store and fifth control electronics. Alonso retired from the Belgian Grand Prix but some components of the power unit used there will be run again in Friday's second practice after Honda said they could find no obvious problem.