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McLaren MP4-X concept shows innovation won't die in F1's future [w/video]

Despite things like turbocharging and kinetic-energy recovery, today's Formula One cars look more or less like the ones that lapped the world's race tracks 20 years ago. Sure, they're much more aero intensive, but the basic look is the same. McLaren, which probably had some serious free time this season considering its misfortunes, has imagined a futuristic F1 car that adopts many innovative and somewhat controversial additions. It's called the McLaren MP4-X, and the most obvious change is the closed cockpit. The death of Jules Bianchi, the accidents involving Maria De Villota and Felipe Massa, and even the death of Ayrton Senna could have all potentially been avoided by adopting a strong closed-cockpit design, like the one advocated here by McLaren. It's also worth pointing out that this design is a boon for aerodynamics. Inside that cockpit, drivers would enjoy an augmented reality display system, sort of like that used by F-35 Lightning II fighter pilots. There'd also be an independent head-up display that McLaren claims could be used to transmit info about race position and flag status. So basically, the kind of data you'd get playing Forza Motorsport or Gran Turismo. Speaking of safety, the MP4-X's entire chassis, beyond the closed roof, would be far safer thanks to the use of "negative-stiffness material structures." Essentially, these materials can soak up the force of an impact and then bounce, for lack of a better term, back into shape. And if you're thinking like we are, this sounds like McLaren wants 900-horsepower bumper cars. Of course, 900 hp is speculation on our end. McLaren is deliberately vague on the powertrain of this concept. Advanced hybrid powertrains aren't surprising, although the team's mention of inductive, wireless charging on tracks sounds like the stuff of Formula E's dreams. In a move that McLaren says "tears up the rulebook," the MP4-X would see a return of ground effects. The underbody would feature enormous venturi tunnels to suck the car to the track. Alongside active aerodynamics that tweak the its shape for turns and straights, this concept McLaren would be both more slippery and offer more downforce than today's cars. There's a lot more on the MP4-X concept than we can talk about here, so head over to McLaren Honda's official website for all the nitty gritty details on this car's advanced systems, including solar cells, advanced tire sensors, and even virtual logos. It all sounds very, very cool.

Honda Performance Development reveals new ARX-04b LMP2 coupe

Make no mistake about it: Honda is big in racing. It was the first Japanese automaker to enter Formula One, remains the most successful and is set to return as an engine supplier next season. It's powered more IndyCar race winners and champions than any other manufacturer, hands down. Honda has won races and titles in Super GT, WTCC, even motorcycle racing. Just about everything this side of NASCAR, really. And that includes endurance sports car racing.
In fact Honda Performance Development prototypes claimed over 70 victories and numerous titles in the American Le Mans Series, and took the first LMP2 title in the FIA World Endurance Championship. And with sportscar racing in the US now grouped together into the United SportsCar Championship, Honda is back with a new chassis design.
Called the ARX-04b, it's Honda's first closed-cockpit LMP2. Like previous LMP2 and IndyCar projects, it's a joint development between HPD and Wirth Research, and packs Honda's HR28TT engine - a 2.8-liter twin-turbo V6 based on (and using many of the same components as) the J35 engine you'd find in a contemporary Acura. Designed to exceed the latest safety regulations, the ARX-04b features low-drag bodywork, quick-change front and rear panels, the same locking fuel filler system that Honda pioneered for Indy, top-exit exhaust to meet noise regulations, a 75-liter fuel tank and a gearbox that can easily be optimized for individual circuits.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.