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Fernando Alonso expects to retire after McLaren-Honda

When Fernando Alonso was three years old, his father gave him a model of a McLaren-Honda grand prix car. That's where his path to Formula One started, and it's where he wants his career to end as well. Speaking with Autosport, the two-time world champion indicated that he intends to retire after he's done at McLaren, rather than switch to another team. Of course, he didn't indicate just when that would be, but as far as he's concerned, the road ends in Woking. The highly rated and immensely successful Spanish driver has been on the grid for fourteen years now. He started out with Minardi (precursor to Toro Rosso) in 2001, then spent four seasons with Renault, where he scored back-to-back world titles. He then switched to McLaren for one year, where he won four races, then back to Renault for another three where he and the team fell off their form. Fernando subsequently switched to Ferrari where he spent the last five seasons, thrice finishing second in the world championship but never quite managing to clinch an elusive third title. This year he's back at McLaren but has had a bumpy start. After crashing during a pre-season test session, he sat out the season opener, and failed to finish the second round in Malaysia. He's now in Shanghai preparing for this weekend's Chinese Grand Prix. Like this writer, he'll be turning 34 in July, making him the fourth oldest driver on the grid this year. So he's still got a good few years in him, and will likely want to see the troubled rekindling of the McLaren-Honda partnership through to winning form. But while nobody can tell what the future will bring, it looks like any other team that hopes to lure the champ away could end up disappointed.

Honda's next-gen fuel cell concept will debut in LA, along with more Civic updates

Honda is bringing a new concept to the this month's Los Angeles Auto Show called the FCEV Concept. "FCEV" stands for something, and no, it's not "funky chicken earns victory" or other such nonsense - it's short for fuel-cell electric vehicle, a market that Honda has played in, most recently, with its hydrogen-powered FCX Clarity.
The FCEV is nothing more than a styling exercise (click above to enlarge the sketch) for an eventual production fuel-cell vehicle set to hit US and Japanese dealers in 2015 (sorry Europe, you're stuck waiting). It's not heading to LA to tell us anything about the wider application of the technology used in the FCX Clarity, so fans of hydrogen power shouldn't get too excited. Still, the news that Honda is still pondering a wider-spread for its fuel-cell technology is quite exciting.
"The Honda FCEV Concept demonstrates the company's vision for the future of personal mobility and our commitment to developing advanced alternative fuel vehicles. As we work toward the introduction of our next-generation fuel-cell vehicle in 2015, our long-term experience with fuel-cell technologies will help us pave a way towards a zero-emissions future," said Mike Accavitti, senior vice president of American Honda.

Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.