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Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

Honda CR-Z refresh coming this fall

Despite moving just 1,562 of them through July 2015 with sales down 33.7 percent, the Honda CR-Z is somehow still kicking in the US lineup. Honda isn't ready to give up and is even announcing a refresh for the hybrid hatchback in hopes of giving the little car a jolt. Before you get too excited, the powertrain remains unaltered for the update with the same 1.5-liter four-cylinder and IMA hybrid system making 130 horsepower. The refresh arrives in Japan in October, and according to Automotive News, the improvements arrive in the US in November. The styling sees the biggest change of the revisions. Up front, the lower air dam now slices through the grille and leads right to the foglights. A similar addition is found on the rear, as well. The brake discs grow to 15-inches, an inch larger than before. Japan gets LED headlights too, but they reportedly aren't coming here to keep prices down. To match the revised exterior, there are tech tweaks inside. An upgraded infotainment system that adds both noise cancelation and an engine sound amplifier to make those 130 ponies at least sound sporty. Another tiny change is the switch to an an electric parking brake and the addition of a center armrest. Rumors suggest Honda is considering whether to dump the hybrid in favor of a 2.0-liter turbocharged four-cylinder in the next-gen CR-Z. However, chief engineer Terukazu Torikai disagrees. When asked about the possibility of a non-electrified model, he told Automotive News, "There are no plans for that whatsoever."

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."