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Honda charged another $363 million over Takata airbags

The Takata airbag recall is growing increasingly expensive for Honda. In the latest hit to the automaker's bottom line, the company is revising the expected costs of its global safety campaigns by an additional 44.8 billion yen ($363 million) after the massive expansion in May. Months ago, Honda announced that it had set aside 50 billion yen ($425 million at the time) to meet the predicted expenses. According to Automotive News, due to the rather arcane laws of accounting, these new costs will actually be applied to the fiscal year that ended on March 31, rather than the current one. Honda's revised earnings will be announced in late June. The company previously reported an operating profit of 651.7 billion yen ($5.3 billion), which was down 13 percent from the previous year. There has been no change to planned dividends for investors. In the US, Honda and Acura have a total of about 6.28 million vehicles in need of a replacement airbag inflator, and the automaker says about two million of those are already repaired. In addition to the Takata campaign, the company has faced other financial setbacks during this calendar year. For example, in early January, it received a $70 million fine from the National Highway Traffic Safety Administration for failing to report 1,729 cases of injuries or deaths over 11 years. As part of a strategy to improve quality globally, Honda cut back its global sales forecasts for the coming year, and it also decided not to make any volume predictions through 2017. To: Shareholders of Honda Motor Co., Ltd. From: Honda Motor Co., Ltd. 1-1, Minami-Aoyama 2-chome, Minato-ku, 107-8556 Tokyo Takanobu Ito President and Representative Director Notice of Events after the Reporting Period Regarding Product Warranty Expenses Honda Motor Co., Ltd. (the "Company") and its consolidated subsidiaries have been conducting market-based measures in relation to airbag inflators, such as product recalls and a Safety Improvement Campaign. Due to factors arising since May 2015 such as an expansion of the scope of these market-based measures based on an agreement between our supplier and the U.S. National Highway Traffic Safety Administration, a change has arisen in the estimate relating to product warranty expenses. The amount of product warranty expenses now expected to be incurred is 44,800 million yen.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

2016 Honda Civic Coupe is a functional, fuel-efficient fastback

Listen, everyone was all excited when Honda introduced the new Civic Sedan, because it was a huge step forward over the previous generation. But while everyone was busy praising the new styling, more refined interior, and turbocharged engine, they were secretly pining for a more literal translation of the New York Auto Show concept car. People wanted the Civic Coupe. We wanted the Civic Coupe. And ahead of the 2015 Los Angeles Auto Show, Honda has delivered. The new Coupe shamelessly apes the Civic Concept from New York, featuring a similarly svelte front end. In back, the fastback roofline and overarching taillight compete for attention without appearing busy or unnecessary, while the profile presents a more rebellious take on the greenhouse and character lines of the current Accord Coupe. Like the Civic Sedan, the Coupe gets an overhauled interior that puts emphasis on material quality and focuses on tech. That includes soft-touch, contrasting details, as well as more practical stuff like the optional TFT main gauge and seven-inch touchscreen display. Expect the powertrain options to mirror the Civic Sedan, with a naturally aspirated, 2.0-liter, four-cylinder as a base entry and a turbocharged, 1.5-liter four-pot as the higher-end engine. Outputs and fuel economy figures are identical to the four-door Civics, while CVTs remain the transmission of choice – the only way you can snag a manual box is with the 2.0-liter engine. If you were one of the fans hoping Honda would see the light and at least offer the turbo with a manual trans for Coupe buyers, we understand that this is rather devastating news. We feel your pain. And we're sure you, like us, are looking forward to sportier iterations of Honda's little coupe, specifically the Si and Type R. Honda has provided an array of images of the new two-door, although you can count on our live images in the near future. Take a peek up top for the stock stuff, and then scroll below for the official press release. Dynamically Styled, More Powerful and Fuel-Efficient 2016 Honda Civic Coupe Makes First Public Appearance at Los Angeles Auto Show Nov 17, 2015 - TORRANCE, Calif.