Clean on 2040-cars

Auto blog

No S660 for US, but Honda wants sporty cars

Honda, best known lately for being a mainstream player rather than the brand that brought us the CRX Si, NSX, Integra Type-R, and S2000, apparently wants to builds sporty cars for the US again. With that in mind (or not), Honda has ruled out bringing the tiny, sporty S660 roadster across the Pacific. "I wouldn't put my chips on [the S660]," American Honda Executive Vice President John Mendel told Automotive News. At nearly 11.1 feet long, the S660 slots in between the 12.8-foot Mazda MX-5 Miata and the 8.8-foot Smart ForTwo. Yet Mendel says the tiny two-seater wouldn't work here. "When the practicalities of the market come in, and the car only so big, that might not be the best car for the US market," Mendel said. "It might be better for India or China or somewhere else." Honda is considering its options here in the US, though. As AN reports, after his takeover earlier this year, new CEO Takahiro Hachigo promised more sporting models, like the new, US-bound, 300-horsepower Civic Type R. And while it's no secret that Honda has filed patent drawings for a mid-engine model, Mendel offered little to indicate that it'd become a reality. Calling the project from Honda's Silicon Valley research and design facility a "design study," Mendel wouldn't answer AN when it asked whether this new model was successor to the S2000 or a more attainable, lower-powered NSX. He did, however, say his company was getting pressure from dealers over the lack of verve in the company's lineup. "They want anything in the sports car world," Mendel told AN. "They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000 sports car. Because that's the nature of what they do." There you are, Honda. Your dealers want it, which means your consumers are probably are asking for it, and your CEO wants it, too. Make something happen.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

2015 Honda Civic Type R to sire next-gen CR-Z?

Salt shakers at the ready, boys and girls. There's a rumor out of Australia claiming the next Honda CR-Z will be based on the forthcoming 276-horsepower, turbocharged Civic Type R. Apparently Honda's research and development bigwigs have been unnerved by the reception of the Scion FR-S/Subaru BRZ twins and are eager to return fire.
Now, don't get too excited - Honda isn't following the Volkswagen model of offering virtually unchanged mechanicals in a different bodyshell (Beetle Turbo and GTI, for example). Instead, the report says the future CR-Z will retain its hybrid powertrain, albeit with a serious kick in the pants. A prototype is said to already be zipping around Japan with a turbocharged, direct-injected, 1.5-liter, four-cylinder engine and the current CR-Z's electric motor and battery pack. With a reported 221 horsepower mated up to a seven-speed, dual-clutch transmission (say buh-bye to the CVT and six-speed manual) and the next-gen Civic platform underneath, the rumored CR-Z has all the makings of a hot hatch riot.
Of course, this all sounds wonderful. This is also the point where you should be enjoying that salt. We really like the idea of a properly hot CR-Z that can compete with John Cooper Works Mini models and the new Ford Fiesta ST, but the three-door hybrid has been such a slow seller for Honda in the US that it might not field a second generation here, no matter how improved it might be. Let us know what you think of an amped-up CR-Z in the comments. Is it a good idea, or is this one Honda model that's just too far gone?