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Honda shifts CR-V production to Canada as UK focuses on Civic

Honda is reshuffling its global production in a somewhat bizarre way. Under the newly announced plans, the European version of the CR-V will no longer be assembled locally, but the region will become the hub for some Civic production. As part of this new strategy, Honda's Canadian manufacturing operations will become responsible for building the next-gen version of the European CR-V. Once assembled, the popular crossovers will then be exported back across the Atlantic. The investment to make these changes comes from 875 million Canadian dollars ($690 million) already allocated by Honda for expansion there. The current European CR-V (pictured above) is made in Swindon, England, and with that model moving to Canada, the site fulfills the second part of this production shuffle. Honda will invest 200 million pounds ($300 million) there to make the location a global production hub specifically for the next-gen Civic five-door hatchback. The examples made in the UK will be not just for Europe but also will be "exported to key global markets," according to the automaker. Honda now confirms one of those markets to be the US, and a recent rumor suggests the company sending over around 40,000 of them a year. Related Video: HONDA OF CANADA MFG. EXPANDS EXPORT DESTINATIONS WITH EUROPEAN SPEC CR-V ALLISTON, ON (March 30, 2015) – Honda of Canada Mfg. (HCM), a division of Honda Canada Inc., announced today that it will produce the next generation CR-V model for the European market. This will be the first time that HCM will export vehicles to Europe. Today's news follows Honda's recent announcement that it will invest $857M in its Canadian facilities, as it prepares for production as the global lead plant for the next generation Honda Civic, Canada's best-selling passenger car for the past 17 years. "Honda is thrilled to once again have good news for automotive manufacturing in Canada by broadening our production portfolio to include exports to the European market," said Jerry Chenkin, President and CEO of Honda Canada Inc. "This expansion decision was made possible due to our deep, mature, and rich talent pool with nearly 30 years of automotive manufacturing experience. We are so proud that our Canadian associates have the reputation of producing high quality vehicles that will meet the needs of the discerning European customer." The announcement further solidifies Honda's already deep roots and commitment to Canada.

2016 Honda Civic Coupe is a functional, fuel-efficient fastback

Listen, everyone was all excited when Honda introduced the new Civic Sedan, because it was a huge step forward over the previous generation. But while everyone was busy praising the new styling, more refined interior, and turbocharged engine, they were secretly pining for a more literal translation of the New York Auto Show concept car. People wanted the Civic Coupe. We wanted the Civic Coupe. And ahead of the 2015 Los Angeles Auto Show, Honda has delivered. The new Coupe shamelessly apes the Civic Concept from New York, featuring a similarly svelte front end. In back, the fastback roofline and overarching taillight compete for attention without appearing busy or unnecessary, while the profile presents a more rebellious take on the greenhouse and character lines of the current Accord Coupe. Like the Civic Sedan, the Coupe gets an overhauled interior that puts emphasis on material quality and focuses on tech. That includes soft-touch, contrasting details, as well as more practical stuff like the optional TFT main gauge and seven-inch touchscreen display. Expect the powertrain options to mirror the Civic Sedan, with a naturally aspirated, 2.0-liter, four-cylinder as a base entry and a turbocharged, 1.5-liter four-pot as the higher-end engine. Outputs and fuel economy figures are identical to the four-door Civics, while CVTs remain the transmission of choice – the only way you can snag a manual box is with the 2.0-liter engine. If you were one of the fans hoping Honda would see the light and at least offer the turbo with a manual trans for Coupe buyers, we understand that this is rather devastating news. We feel your pain. And we're sure you, like us, are looking forward to sportier iterations of Honda's little coupe, specifically the Si and Type R. Honda has provided an array of images of the new two-door, although you can count on our live images in the near future. Take a peek up top for the stock stuff, and then scroll below for the official press release. Dynamically Styled, More Powerful and Fuel-Efficient 2016 Honda Civic Coupe Makes First Public Appearance at Los Angeles Auto Show Nov 17, 2015 - TORRANCE, Calif.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.