2021 Honda Accord Ex-l on 2040-cars

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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

WSJ investigation reveals Takata may have hidden testing failures

We're not sure how much more Takata can get wrong concerning its airbag fiasco. The Wall Street Journal says it reviewed internal documents submitted during litigation that reveal US engineers had concerns about altered test data for at least a decade, from 2000 to 2010. This comes after Taktata's largest customer, Honda, stopped doing business with the company, publicly calling Takata out for "misrepresented and manipulated test data." On top of that, the National Highway Traffic Safety Administration hit the Japanese company with an open-ended fine of $70 million. Ford took away its business, as have Toyota and Mazda. The latest recall tall has surpassed 19 million vehicles in the US alone. The in-house memos show US employees complaining among themselves that their Japanese equivalents were burying validation test failures and changing the results of validation tests. Such tests are conducted to show automakers that Takata products met specification, and employees specifically cite Honda as the recipient of those edited or redacted reports. One US engineer wrote that the "prettying up" of data "confounded my engineers," and "has gone beyond all reasonable bounds and now most likely constitutes fraud." The engineer apparently said his team made sure that the products were up to spec by using alternative data. Takata said the issues the Journal article covers don't have anything to do with the exploding airbags, and that in one case the problem with the airbag inflator was resolved, and in another case the problem airbag inflators didn't reach production. Takata admitted to the Journal that there have been past instances of "selective, incomplete or inaccurate data" in customer validation reports and apologized, laying the situation at the feet of employees trying to meet production deadlines. News Source: Wall Street JournalImage Credit: KAZUHIRO NOGI/AFP/Getty Images Government/Legal Recalls Honda Safety

Honda expands Takata airbag recall to 5.4M units in the US

While Honda already announced plans to take its front driver's side Takata airbag inflator recall nationwide, the automaker has now officially reported on the number of affected vehicles and the specific models in need of repair. The expanded campaign covers an estimated 5.4 million units across the US, including those already being fixed under the previous regional actions. That number is an expansion of the five million units initially reported by NHTSA. The affected models under the nationwide recall are the 2001-2007 Accord with a four-cylinder engine, 2001-2002 Accord V6, 2001-2005 Civic, 2002-2006 CR-V, 2003-2011 Element, 2002-2004 Odyssey, 2003-2007 Pilot, 2006 Ridegline, 2003-2006 Acura MDX, 2002-2003 TL and 2002 CL. For customers who expressed concern about their vehicle's safety, Honda had already been replacing the inflators nationwide. It's possible for the inflators in these vehicles to rupture when inflating the airbag, spraying metal fragments at occupants. This problem has been blamed for at least five deaths worldwide and at least 139 reported injuries. In its statement, Honda said that it worked with Takata to test the recalled inflators in the original high-humidity recall regions, and there were no abnormal deployments in these evaluations. Honda will begin notifying owners by "over time," according to its statement. Priority will be put on the geographic areas with the highest risk of ruptures. Those in the original recall region were contacted in September. Earlier in December, Honda partnered with Autoliv to supply the automaker with replacement inflators for this campaign. Autoliv predicted it would take six months for deliveries to start. Takata also increased its production of substitute components. Scroll down to read the company's announcement of this nationwide expansion. Statement by American Honda Regarding National Safety Improvement Campaign: Driver's Front Airbag Inflator Supplied by Takata Dec 8, 2014 - TORRANCE, Calif. Honda will voluntarily expand a regional Safety Improvement Campaign initiated in June 2014 (NHTSA No. 14V-351) into a national Safety Improvement Campaign affecting certain 2001 through 2011 Honda and Acura vehicles in the United States to replace the driver frontal airbag inflator, free of charge. Honda is expanding this Safety Improvement Campaign to address concerns raised by its customers whose vehicles were not included in the regional campaign.