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Honda teases racing motorcycle-powered concept for Frankfurt

With upcoming models like the next-gen Civic and NSX, Honda is working to return to its performance glory days. We'll see one more manifestation of that desire at the upcoming Frankfurt Motor Show with the Project 2&4 concept. The single teaser image leaves the styling to anyone's guess, but the vehicle is powered by the potent 1.0-liter V4 from the RC213V MotoGP race bike. Stuffing the high-strung motorcycle engine into the car should at least make a great noise. Unfortunately, Honda is keeping the details very scant in the teaser. The Project 2&4 has no cabin and is meant to combine "the freedom of a motorcycle and the maneuverability of a car." That suggests a low-slung, minimalist body with an emphasis on handling, and the image appears to show open wheels at the front and rear. The company also doesn't say whether it has the race bike's full competition engine with over 235 horsepower or the new street version with 157 hp to over 212 hp, depending on the spec. The Project 2&4's shape is the result of a global competition among the brand's studios. The winning design is the result of cooperation from the motorcycle stylists in Asaka, Japan, and the automotive team in Wako, Japan. We're curious to see what it actually looks like in Frankfurt. Honda to Showcase Re-energized Model Range at 2015 Frankfurt Motor Show Honda 2015 model range of entirely all-new and refreshed cars Global premiere of Honda Project 2&4 powered by RC213V, modified for public road use, showcasing Honda's uniquely creative engineering Honda UNI-CUB ? to make its German debut August 26, 2015 - The 2015 Frankfurt Motor Show underlines an important year for Honda and will see the brand presenting its new model range of entirely refreshed and all-new cars displayed together. Alongside the new line-up, Honda will also showcase design concepts and advanced technologies, all demonstrating Honda's unique creativity in meeting the personal mobility challenges of today and the future. Honda Project 2&4 Powered by RC213V – embodiment of creativity and craftsmanship The 2015 Frankfurt Motor Show will witness the global premiere of 'Honda Project 2&4'. A winner of the global design competition run by Honda between its global design studios, Honda Project 2&4 represents the company's drive to inspire and reward creative thinking.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Honda expands Takata airbag recall to 5.4M units in the US

While Honda already announced plans to take its front driver's side Takata airbag inflator recall nationwide, the automaker has now officially reported on the number of affected vehicles and the specific models in need of repair. The expanded campaign covers an estimated 5.4 million units across the US, including those already being fixed under the previous regional actions. That number is an expansion of the five million units initially reported by NHTSA. The affected models under the nationwide recall are the 2001-2007 Accord with a four-cylinder engine, 2001-2002 Accord V6, 2001-2005 Civic, 2002-2006 CR-V, 2003-2011 Element, 2002-2004 Odyssey, 2003-2007 Pilot, 2006 Ridegline, 2003-2006 Acura MDX, 2002-2003 TL and 2002 CL. For customers who expressed concern about their vehicle's safety, Honda had already been replacing the inflators nationwide. It's possible for the inflators in these vehicles to rupture when inflating the airbag, spraying metal fragments at occupants. This problem has been blamed for at least five deaths worldwide and at least 139 reported injuries. In its statement, Honda said that it worked with Takata to test the recalled inflators in the original high-humidity recall regions, and there were no abnormal deployments in these evaluations. Honda will begin notifying owners by "over time," according to its statement. Priority will be put on the geographic areas with the highest risk of ruptures. Those in the original recall region were contacted in September. Earlier in December, Honda partnered with Autoliv to supply the automaker with replacement inflators for this campaign. Autoliv predicted it would take six months for deliveries to start. Takata also increased its production of substitute components. Scroll down to read the company's announcement of this nationwide expansion. Statement by American Honda Regarding National Safety Improvement Campaign: Driver's Front Airbag Inflator Supplied by Takata Dec 8, 2014 - TORRANCE, Calif. Honda will voluntarily expand a regional Safety Improvement Campaign initiated in June 2014 (NHTSA No. 14V-351) into a national Safety Improvement Campaign affecting certain 2001 through 2011 Honda and Acura vehicles in the United States to replace the driver frontal airbag inflator, free of charge. Honda is expanding this Safety Improvement Campaign to address concerns raised by its customers whose vehicles were not included in the regional campaign.