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Honda to show off conceptual new Ridgeline truck at SEMA

The SEMA show is coming up fast, and Honda is not about to miss out on the festivities. To that end, the Japanese automaker has announced a raft of customized vehicles it's bringing to the tuner expo in Vegas early next month. Potentially one of the most enticing debuts will be the Ridgeline Desert Race Truck. Following the preview sketch (seen above) of the next-gen pickup released at the Chicago Auto Show earlier this year, the new concept is set to give us an even better glimpse at the 2017 model of the four-door, short-bed crossover pickup to come. The vehicle's debut will also mark the factory's return to off-road competition, which ought to come as a welcome development for racing fans. The Ridgeline won't be Honda's only debut at the SEMA show this year, however. There'll also be four modified versions of the HR-V compact crossover, each customized by a different American aftermarket firm, and custom takes on the CR-Z hybrid, Civic sedan, and Pilot crossover. Look for the Powersports and HPD divisions to showcase their latest at the event as well, while the Acura division does its own thing. Honda to Showcase Ridgeline Desert Race Truck Concept, HR-V Tuner Project Program, Refreshed 2016 CR-Z and more at 2015 SEMA Show Oct 23, 2015 - TORRANCE, Calif. - Honda Ridgeline Desert Race Truck to showcase design direction for all-new Ridgeline pickup debuting next year - HR-V project vehicles will bring extreme performance and personality to the compact crossover segment - Updated 2016 Honda CR-Z sport hybrid coupe to make first appearance on North American soil - Honda Powersports hits show floor, including Moto GP Race Replica RC213V-S, Pioneer 1000 and more - Honda to once again host the Honda Soiree at Hakkasan Nightclub Honda will ignite the floor at the 2015 SEMA Show with a full portfolio of performance products, including race bikes, HR-V project vehicles, and the debut of the Ridgeline Desert Race Truck. The Ridgeline Desert Race Truck will offer a first look at the styling direction of the highly anticipated 2017 Honda Ridgeline pickup. The "racing Ridgeline" also marks Honda's re-entry into Honda Performance Development (HPD)-powered factory off-road racing. Also within the Honda display will be four Honda HR-V project vehicles, built in partnership with several highly creative U.S.-based automotive tuning houses.

2015 Honda Fit earns 5 Stars from NHTSA

Honda's emergency redesign of the new Fit's front end not only had a positive effect on its scores from Insurance Institute for Highway Safety – it recorded a Top Safety Pick after being retested – but it helped the compact hatch record an impressive NCAP five-star safety rating from the National Highway Traffic Safety Administration. Those are two significant achievements for the Fit, and surprise, surprise, the Honda was quick to tout the news. "The Fit shows that owning a smaller car doesn't mean you need to skimp on space, comfort or crashworthiness," said Honda's VP of auto operations Art St. Cyr. "Honda's commitment to the safety of our customers and other road users is second to none, and the Fit demonstrates this commitment in a powerful way." Check out the official PR on the NHTSA announcement, available below. All-New 2015 Honda Fit Achieves Highest Overall Vehicle Score from the National Highway Traffic Safety Administration Feb 2, 2015 - TORRANCE, Calif. Subcompact Fit achieves both an NCAP 5-Star Overall Vehicle Score and an IIHS TOP SAFETY PICK rating Fit is the fifth Honda vehicle for 2015 to achieve top crash safety ratings from both from IIHS and NHTSA The spacious, fuel-efficient and versatile 2015 Honda Fit (http://automobiles.honda.com/fit/), has received a 5-Star Overall Vehicle Score, the top score available in the National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program (NCAP). The Fit, completely redesigned in 2014, earns both a TOP SAFETY PICK rating from the Insurance Institute for Highway Safety (IIHS) and a NCAP 5-Star Overall Vehicle Score from NHTSA for 2015, making it even more of a standout choice in its segment. "The Fit shows that owning a smaller car doesn't mean you need to skimp on space, comfort or crashworthiness," said Art St. Cyr, vice president of auto operations at American Honda Motor Co., Inc. "Honda's commitment to the safety of our customers and other road users is second to none, and the Fit demonstrates this commitment in a powerful way." Already the benchmark subcompact in terms of passenger and cargo space and innovative features, occupant safety features for the 2015 Honda Fit are further enhanced through the next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The ACE™ body structure improves frontal crash energy management through a wider range of offset and oblique collision modes.

Zipcar, Honda announce OneWay carsharing with 2015 Fit

Zipcar has been around for over a dozen years, and now shares more than 10,000 cars on a short-term basis with 850,000 members around the world. But there's been one thing missing from the carsharing giant's quiver of options: the one-way rental. That changes today. For a select few in Boston, anyway. OneWay's Boston launch is so soft that Zipcar says it's not even sure how much it will charge. Zipcar has announced a new one-way carsharing option called (annoyingly) ONE>WAY. This new program soft launches in Boston today, and it's so soft that Zipcar says it's not even sure how much it will charge drivers who use the new service. What we do know is that OneWay exclusively uses the 2015 Honda Fit and will allow drivers to rent by the half hour as they pick up and drop off in two different locations. The standard Zipcar model requires the cars to be brought back to the original location and has a one-hour minimum. At least one membership fee will cover both standard Zipcar and Zipcar OneWay. The introduction of shorter-term, one-way rental may sound a bit like Car2go, the successful carsharing program started by Daimler. Zipcar representatives told AutoblogGreen that it did develop OneWay in response to member demand and that there are two main differences between the two carsharing services. First, since OneWay still uses the traditional reserved-for-Zipcar parking spot method (new ones will be established for OneWay), there will always be a guaranteed space when you arrive at your destination. Second, the Fit has a lot roomier than the Smart ForTwo used by Car2go. To see this point in action, check out the four happy hipsters in Zipcar's new ad for OneWay below. There are currently other Fits in Zipcar fleets in other cities, but the specially branded vehicles in the Boston trial program will need to be used with the OneWay vehicles. That means, for now at least, that users will specify a pick-up and drop-off location before renting the vehicle, said Kaye Ceille, the president of Zipcar. The 30-minute minimum might also someday be changed, depending on user feedback. There's a lot up in the air right now, but Zipcar did say that despite the fact that OneWay is intended for short trips and has reserved parking, the Fit EV will not be involved. That car simply doesn't offer the cargo flexibility that the standard Fit does and some of the reserved parking spots will be on the street, where putting in a charging station isn't feasible.