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Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

Honda Urban SUV Concept leaks out ahead of Detroit debut

Next up on the 2013 Detroit Auto Show embargo-break-a-palooza: the Honda Urban SUV Concept. Thanks to Indian Autos Blog, we now have the first press shots of the small crossover concept - a vehicle that will someday make it to production, riding on the Honda Fit platform.
It may have some big features - namely, the large headlamps, big wheels, and bold body lines - but the Urban SUV Concept will compete with smaller vehicles like the Nissan Juke or Fiat 500L. Indian Autos Blog reports that both 1.6- an 1.8-liter four-cylinder engines are being speculated for use in the production model, as well as a diesel powerplant for foreign markets.
That's all we know for now, but stay tuned to see the full smattering of official images and details as part of this week's Detroit coverage.

Honda Clarity Series brings EV, PHEV to hydrogen fuel cell model

Honda has finally fessed up. Just as we suspected, the company's upcoming hydrogen-powered Clarity Fuel Cell vehicle will not be the only powertrain variant. Honda confirmed today that all-electric and plug-in hybrid versions of the Clarity will be joining the hydrogen car in 2017. The Clarity Fuel Cell will be available in the US in late 2016. The three vehicles are collectively called the Clarity Series. Collectively called the Clarity Series, the three vehicles will share the same platform and target different markets. As we know, the hydrogen model will only be sold in areas where refueling is possible, and that means California and, at some point, the Northeastern US. Honda said the electric version will first be available in the EV-friendly state of California and the company will explore the business case from there. The PHEV will be sold in all 50 states. No range estimate was given for the EV (yet), but the PHEV will have at least 40 miles of all-electric range. Honda will need this kind of powertrain diversification if it hopes to reach its stated goal of having two-thirds of its vehicles be plug-in or hydrogen by 2030. Of course, the next step is different models (a CUV or a truck) that have all three alt-powertrains, but we'll take what we can get for now. Related Video: Honda Takes Bold Step with Honda Clarity Series; Fuel Cell, Battery Electric and Plug-In Hybrid Variants to Leverage Common Platform •Clarity Fuel Cell gets two electrified siblings – the Clarity Electric and the Clarity Plug-in Hybrid – both launching in 2017 •New trio of Clarity vehicles provide unparalleled choices to customers through three different electric powertrain options •All Clarity vehicles will offer spacious, five-passenger seating, premium features and interior appointments; consumers can learn more at http://www.automobiles.honda.com/Clarity DETROIT, April 21, 2016 – Honda today announced that the upcoming Clarity Fuel Cell will be joined by two additional variants, the Clarity Electric and Clarity Plug-in Hybrid, launching in the U.S. in 2017. The addition of two new Clarity vehicles, based on the same platform underpinning the new Clarity Fuel Cell, makes Clarity the first vehicle in the industry to offer fuel cell, electric and plug-in hybrid technology on one model platform, offering Honda customers an expanded array of electrified vehicle choices to suit their individual tastes and driving needs. Following the U.S.