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Honda trademarks 'CDX' nameplate

Less than two weeks ago, we discussed the possibility of an Acura-badged version of the sure-to-be popular Honda HR-V. Now, Acura has gone ahead and registered a new trademark that fits in perfectly with its two other crossovers, the RDX and MDX. Our friends at Auto Guide report the company has reserved the name "CDX" with the US Patent and Trademark Office, with the trademark covering "automobiles and their structural parts." While it's true that these kinds of trademarks are filed regularly, the timing in this case is indicative of something more than simply covering bases. After all, it seems very, very unlikely that we'd have comments from Acura on a premium version of the HR-V on February 5 and a trademark filing for a name that fits the brand's CUV nomenclature less than two weeks later, only for it to not go ahead and build an actual vehicle. Adding to that logic is the simple fact that the compact CUV market, both on the premium and mainstream level, is arguably the hottest in the auto industry right now, and it seems like a virtual guarantee that we'll see an HR-V wearing the Acura CDX name in the not-so-distant future. Should that come to pass, look for the CDX to challenge the near-premium Buick Encore, as well as a potential compact CUV from Infiniti. Featured Gallery 2016 Honda HR-V View 25 Photos News Source: Auto GuideImage Credit: Honda Government/Legal Acura Honda Crossover Economy Cars Luxury trademark honda hr-v

Honda profit targets tumble in wake of Takata scandal

Takata's massive airbag inflator recall will likely do some damage to Honda's bottom line this year, according to the Japanese automaker's latest forecasts. The company will allocate 50 billion yen ($425 million) to fulfill costs related to the safety campaigns, Reuters indicates. The decision will reduce estimated operating profit by about 6.5 percent to 720 billion yen ($6.1 billion US) for the fiscal year ending March 31. In addition to lower profits, Honda also cut back its sales estimate for the year to 4.45 million vehicles from the previous 4.62 million, according to Reuters. This was largely due to lower-than-expected demand in Japan. "We are not seeing a big impact on sales in North America from the airbag issue," company vice president Tetsuo Iwamura (pictured above) told Reuters. The decreased forecasts come at the same time as the possibility of another death in a Honda vehicle from the Takata parts. According to Automotive News, a man in Florida died in a crash in his 2002 Accord, but investigators have not yet determined whether the inflator was the cause. However, the vehicle was included in a 2011 recall for the part and was not repaired. The family intends to file a lawsuit alleging the inflator ruptured, spraying metal shrapnel into the driver's neck. Reportedly, the owner was never notified of the recall. While the Takata inflator recall is affecting many companies with alleged links to at least five deaths and 139 injuries worldwide, Honda has it among the worst. Including vehicles covered under the previous regional repair campaign for the issue, the automaker needs to repair roughly 5.4 million vehicles just in the US. Honda has taken action by employing suppliers other than Takata to supply some of its replacement parts for the recall. The business is also reportedly switching airbag suppliers for the next-gen Accord and possibly the 2016 CR-V and Odyssey.

2016 Civic Coupe: The Prelude is back!

Honda used to sell a coupe loosely based on the Accord architecture that was sporty yet economical, it was called the Prelude. Many Honda aficionados have fond memories of the Prelude, it was more than just a sportier Accord, but not quite a true sports car. It was a car you could take out and toss around on the weekend, but also drive to work every day of the week. It was a testbed for new Honda technologies while still being a car you could put hundreds of thousands of miles on. The Prelude was a sporty car, not overly powerful, but just balanced enough to be a slow car you could drive fast. It handled extremely well, it had an interior that was no-nonsense and controls that were equal to or better than any of it's contemporaries. Sadly as the market waned for sporty coupes the venerable Prelude lost sales and Honda altered their focus to selling CR-V's and Pilot's. In 2001 Honda shelved the Prelude, but now it is making a comeback, well not exactly, but after sampling a new Civic Coupe I believe the spiritual successor of the Prelude has finally arrived at Honda. You might be wondering why the new generation Civic Coupe has more Prelude DNA than any of the Civic models which have come before it? The answer comes down to several objective and subjective factors. Objectively the new Civic Coupe hits the sweet spot on Prelude dimensions. When the Prelude debuted in 1978 it had a wheelbase of 91.3 inches and an overall length of 161 inches. Over five generations the Prelude grew to a wheelbase of 101.8 inches and an overall length of 178 inches. The new Civic Coupe rides a longer wheelbase of 106.3 inches but has nearly identical overall length at 176.9 inches. Width of the new Civic is 70.8 inches vs. the last generation Prelude at 69 inches, the new Civic matches the Prelude of yore with a curb weight range of 2750-2900 lbs vs. the 2950-3000 lbs range of the Prelude. In the engine department Honda is offering two units, a 158 HP naturally aspirated 2.0 liter 4 and a 174 HP 1.5 liter turbo mill. The five Prelude generations featured Horsepower ranging from less than 100 in gen 1 to 200 by gen 5 from a naturally aspirated 2.2 liter 4. The last generation of Prelude would hit 0-60 in about 7 seconds, the current model Civic with a CVT and the 1.5 turbo will hit 60 slightly faster. Many cars today feature similar specs to these two coupes and so did some of the prior model year Civic's so what makes this one the heir to the Prelude name?