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Honda HR-V gets early reveal

If the Honda HR-V feels awfully familiar to you by now, you're not alone. We've seen it debut in Japanese form (dubbed "Vezel"), caught a prototype in Paris, and Honda first showed us the US-spec version in press-photo form all the way back at the New York Auto Show in April. We're finally going to get all the details on Honda's new subcompact crossover this week as part of the Los Angeles Auto Show, but first, we're getting an early look at the CUV today.
We met the Honda HR-V for a cup of coffee this morning at Randy's Donuts just outside of Los Angeles, and got our first look at the new CUV in the metal. It's a handsome little thing, offering a higher-riding, more butch alternative to the Fit hatchback on which it's based. We particularly like how the rear door handles are integrated into the pillars, for an almost three-door look from some angles.
Technical details are still scarce as of this writing, though we expect those to be revealed during Honda's press conference on Wednesday. For now, we just know that the HR-V should be an incredibly practical little thing, using the Magic Seat system that has made the Fit such a versatile and capacious subcompact. Stay tuned for more, and see the HR-V from all angles in our live gallery, above.

In Honda Super Bowl ad, Ridgeline teaches sheep to sing

Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.

2015 Pikes Peak Hill Climb: Practice Day 1

Based on what we learned from the first day of practice for the 2015 Pikes Peak International Hill Climb, the quickest race pace up the paved road to more than 14,000 feet above sea level may not be from internal combustion locomotion anymore. "If it all goes well, and the planets align, [under nine minutes] shouldn't be out of the question," said Paul Wilding, team manager for Nobuhiro "Monster" Tajima's Rimac Automobili Monster Sport E-Runner entry. Wilding added that if Tajima's car held up during the week it could finish first overall, which would be the first time an EV takes the overall crown at the hill climb. Last year, the gap between overall winner Romain Dumas' Norma M20 RD Limited and the fastest EV was just over two seconds. In the 2014 race, Tajima finished third in his class. "We think this car is the fastest way up now," said Wilding. "There's no affect from the altitude – this car is a monster, our driver is a monster." The practice, which isn't mandatory but is sanctioned by race officials, concluded Tuesday morning with a few surprises ahead of Sunday's race. Tajima will be racing for the fourth consecutive year in the all-electric modified division. Wilding said today's conditions weren't ideal and the race Sunday could be more challenging than initially expected. "It was a lot bumpier than we expected today," he said. "But today means nothing. It was all [reconnaissance]. Tomorrow means everything." The Honda ARX-04B LMP2 prototype brought to Pikes Peak had a difficult start to the week. Honda Racing spokesman Eric Mauck said the car struggled and didn't run in practice Tuesday. "We're looking for data and research more than anything else," Mauck said. "We're not going for Sebestain's record this year, we're just looking to gather information for years to come." Colorado-native, Honda driver, and Formula E racer Justin Wilson will pilot the LMP2 up the mountain Wednesday – assuming the car is ready. "He's obviously a guy that Honda thinks very highly of. Anytime we have an opportunity to put Justin behind the wheel of anything we want to," Mauck said. Honda driver Tetsuya Yamano, who is driving an all-electric Honda CR-Z in the exhibition class, echoed Mauck's assessment. "We're not making a racecar," Yamano said through an interpreter. "This is part of [research and development] and we're looking to get as much data back to engineers in Japan as possible ...