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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Acura NSX is officially retired with the final Type S completed

The eulogy issued today from Acura is brief and to the point: "The final Acura NSX Type S was completed today at the Performance Manufacturing Center in Marysville, Ohio." Keyword: final. While the announcement has been expected for months, it's now official. It marks the finale of the second-generation NSX, a hybrid-electric model that was introduced in 2016. A total of 350 cars were built, according to Acura, and the last NSX, which is reserved for sale to a customer, was decorated in matte Gotham Gray, The PMC specialty plant, sited near American Honda's engine factories, is now producing a limited run of the 2023 Acura TLX Type S PMC Edition. The first generation of the sleek, aluminum-body NSX sports coupe, designed in Japan, appeared in 1990 and was greeted by rave reviews from auto writers and enthusiasts. The car was discontinued in 2005,  but its successor reemerged in 2016 with a hybrid electric powertrain and 3.5-liter twin-turbocharged V6 engine capable of 573 horsepower.  2022 Acura NSX Type S View 16 Photos The upmarket NSX Type S was revealed in 2021, with an increase to 602 horsepower. Acura made it clear at Monterey Car Week at that time that the Type S was a limited edition and production would be capped at 350 examples globally before the run ended. The upcoming TLX editions will be limited to a run of 100 in each of three NSX-derived colors: Curva Red, 130R White and Long Beach Blue. The first run of PMC TLX cars should be shipping in the next month, according to Acura spokesman Andrew Quillin.  Cars at the Performance Manufacturing Center are hand-built in a spotless work environment and undergo extensive quality control before being shipped to dealers in enclosed transporters. 2023 Acura TLX Type S PMC Edition View 15 Photos

Beleaguered Takata unlikely to seek automaker assistance

Takata is continuing to deal with the massive airbag recall for millions of vehicles, but even if it doubles production, it could take years the company to build enough replacement parts to properly repair all of the affected models. If the supplier takes a hard enough financial hit whether through fines, lawsuits or just the cost of making the components, then the business might not be able to keep up production. Such a situation could put automakers in the very difficult predicament of deciding whether to provide Takata with financial assistance. Honda for one has little interest in lending further support to the beleaguered supplier, according to The Wall Street Journal. The Japanese automaker recently dropped its annual sales targets to put a larger emphasis on vehicle quality, partially in response to the inflator recall. It also struck a deal with another company for replacement parts and was rumored to abandon Takata for some future business. Honda CEO Takanobu Ito did leave the door barely cracked for possible aid. "Takata itself needs to figure out how to fulfill its duties, but if it makes any request to automakers, then we would think about that," he said, according to The Wall Street Journal. There isn't much likelihood of Takata needing a bailout, though. According to The Wall Street Journal, analysts aren't concerned about the company's short-term fortunes, and the supplier had about $728 million in cash as of last September. News Source: The Wall Street Journal - sub. req.Image Credit: Toru Yamanaka / AFP / Getty Images Earnings/Financials Recalls Honda Safety Takata airbag recall