2001 Honda Acord Lx 4dr 110000 Miles Repairable Clear Title on 2040-cars

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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

2016 Honda Civic Coupe starts at $19,885, Touring for $26,960

Honda has posted prices for the 2016 Civc Coupe, which we liked quite a bit during our First Drive. The base LX trim starts at $19,885 (after $835 destination for all models). That's $410 more than the 2016 sedan in LX guise, which goes for $19,475. The previous-gen 2015 Civic Coupe LX went for $19,125. Honda keeps the features of the respective trim levels largely the same between the coupe and sedan. Even base cars come with amenities like LED running lights and a five-inch infotainment system. Where the two-door differs slightly is the unique LX-P version, which costs $21,685. It uses the same 2.0-liter four-cylinder with 158 horsepower and 138 pound-feet of torque, but gets the CVT standard. The LX-P also includes a moonroof, keyless entry with push-button start, and a remote engine starter. If you want to experience Honda's lauded 1.5-liter turbocharged four-cylinder's 174 hp and 162 lb-ft in the coupe, the least expensive option is the EX-T trim for $23,135. It also includes a seven-inch infotainment system, automatic climate control, and heated seats. The model is also only $100 more than the same version of the sedan. According to the numbers currently on Honda's site, the top two coupe trims are actually cheaper than their four-door counterparts. The EX-L with leather upholstery and an auto-dimming rearview mirror costs $24,260 as a two-door versus $24,535 as a sedan. The range-topping Touring model costs $26,960 and includes the Honda Sensing active safety suite, navigation, LED headlights, rain-sensing wipers and heated mirrors. In comparison, the Touring sedan sells for $27,335. We'll have to wait a little longer before the actual configurator is available to pretend that we're building our own. Related Video:

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.