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Recharge Wrap-up: Tesla is for Mistresses; Yo, free Smart ED rides!

Smart used the Yo app to give free test rides to San Franciscans last week. Yo is a free app wherein users tap a username to send a notification that simply says "Yo" to the recipient. Signs at locations in the Mission and SoMa neighborhoods gave instructions to send a Yo to SmartUSA for a free ride anywhere in the city. Three of the eight Smart vehicles used for the promotion were the Smart Fortwo Electric Drive. The event allowed people to see how well suited the cars are to the city, particularly when it comes to San Francisco's parking problems. It also saved users the fare of an Uber or Lyft hire. Read more at TechCrunch. Zipcar has added the 2014 Honda Fit EV to its UC Davis fleet near Sacramento, California. The cars will go to the school's West Village, a planned zero net energy community, which plans to generate as much energy as it uses within a year. "Innovations like solar power to help generate the electricity needed to charge the EV," says Dan Sperling, founding director of the school's Institute of Transportation Studies, "and fully zero emission car sharing moves us aggressively toward a sustainable future." The addition of the Fit EVs will also give cash-strapped students access to affordable emissions-free driving. Read more in the press release, below. California is one step closer to adding 15,000 new green HOV stickers after a bill was approved by the state Senate. Now the bill must go up before the California State Assembly for approval before it can be signed by Governor Jerry Brown. The bill will raise the total number of the green HOV stickers for plug-in hybrids to 70,000. Raising the cap on the green decals, which allow owners use of the carpool lanes, could encourage more California drivers to buy a PHEV. Read more at Inside EVs. The Tesla Model S made a star appearance on the ABC television show Mistresses. In the episode "Choices," the character Joss receives the car as a gift from her fiance, but is not all too happy about it, seeing it as putting her in a position of dependency. "I could never in a million years afford that Tesla," Joss complains to her friend. "How am I ever supposed to get mad at him when he can hold a Tesla over my head?" The luxury EV makes an on-screen appearance in the episode complete with an interior shot of the car's touchscreen display. See a clip from the episode below or read more at Green Car Reports. This content is hosted by a third party. To view it, please update your privacy preferences.

Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.