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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda Civic Type R caught naked and frisky

Honda's upcoming Civic Type R is one of our most anticipated models of the next year - and we probably won't even get it in North America. And yet, each time we see it, the five-door just seems so menacing and purposeful. An all-but-undisguised version has just been spotted by our photographers testing on the back roads in Germany. If this signals what to expect, then the project appears to be coming along nicely.
Compared to the concept shown at the Geneva Motor Show, this prototype looks even meaner. Check out those big, blistered front fender extensions, taller wing, deeply sculpted front air dam and 10-spoke gold wheels. The Type R certainly certainly isn't hiding its performance intentions, and it has no reason to. Under the hood, we know it packs Honda's new 2.0-liter turbocharged four-cylinder pumping out 276 horsepower, which is likely connected to a six-speed manual.
Now, if only Honda could find some way to get this machine across The Pond and into the our hot little hands. There has already been an online petition begging the Japanese automaker to find a way, and after recently enjoying an all-too-brief prototype drive, we're ready to sign up.

2014 Honda Odyssey set to clean up in NY with world's first in-car vacuum

Much of the minivan segment's volume has been sucked up by the industry's ever-increasing appetite for crossovers, but a few major players are hanging in there, eager to serve as beasts of burden for America's families. Chief among those players is Honda, which is showing its revamped 2014 Odyssey at this week's New York Auto Show with a potential game-changing feature - an in-car vacuum.
Co-developed with Shop-Vac, the HondaVAC system will come standard on the range-topping Touring Elite model. The system includes a replaceable filter and canister bag, along with a range of attachments located in the cargo hold. Honda says this first-ever feature includes a hose that is long enough to clean the entire interior. Better still, the vacuum will run for up to eight minutes after the vehicle is turned off, so you can get every last Cheerio out of the seat cushions, and it never needs plugging in or recharging, as it runs off of the vehicle's electrical system.
In other news, the 2014 Odyssey gets a new aluminum hood and fenders to pair with its revamped grille and lower fascia. Headlamps get a more sinister look thanks to darker surrounds, and there are new LED taillamps out back, as well as revamped side mirrors on the doors. Underneath the skin, Honda says the 2014 Odyssey has received structural changes to help it ace the Insurance Institute For Highway Safety's new small-overlap frontal crash test, and it's also added active safety features like lane departure warning and forward collision warning to the optional features list.