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Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Honda S660 Concept portends a new kei car for 2015

Apart from a tiny, one-paragraph mention in a press release about the Honda show stand in general, the company hasn't said very much about its completely charming S660 Concept. The model would seem very much to be a look ahead at a possible successor to the Beat kei car for Japanese customers, though we've been told that we shouldn't expect any kind of translation or product for the American market (despite certain key executives wanting more sports cars in the US).
Honda tells us only that the S660 roadster features "advanced styling" and "new initiatives such as Super cockpit interior." We do think that the confines of the S660 look particularly driver-focused, with a carbon fiber steering wheel clad in soft leather, very racy looking vented seats and instruments tilted to keep the pilot constantly informed.
Honda President and CEO, Takanobu Ito, also touched on the S660 in his remarks at the press conference, saying that the model "embodies the freewheeling thinking of young Honda engineers, who want to make a cool car that is unique to Honda." Takanobu also said that the concept will be developed into a production model for 2015, which is great news for Japanese drivers.

Honda Civic will show its hatchback in Geneva

Honda is bringing a conceptual look at the new Civic Hatchback to next week's Geneva Motor Show. But we think it'll be that in name only – Honda has a history of showing very production-looking 'concepts'. Given these recent spy shots, showing a very well-developed, five-door Civic, the production model should arrive before we know it. The new Civic is a seriously pretty car, and from some angles the four-door sedan already has a hatch-like appearance. We love the look of this cobbled-together prototype; the rounded-off rump in no way ruins the Honda's lines. There's even a center-mounted exhaust, which makes us super happy, though that might just be reserved for more powerful Si or Type R models. Standard five-door Civics will probably use the same engine lineup as the rest of the range – a naturally aspirated, 2.0-liter inline-four on the base end, and a turbocharged, 1.5-liter four in higher trims. Honda's also working on a turbo/manual pairing, which will likely be our powertrain du jour. We'll get a sort-of-conceptual look at the Civic Hatchback next week. Until then, scroll through the gallery of spy shots up top to see this little cutie from all angles. Related Video: