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Honda expands Takata recall for older CR-Vs

Honda has added another 127,000 bad Takata airbag inflators to its growing recall. This latest round affects 2003 and 2004 CR-V crossovers and brings Honda's total inflator tally to 3.4 million units. This marks the first time that the 2004 CR-V has been included in the airbag recall. Repairs will be conducted free of charge, and Honda notes that "it has sufficient replacement parts supplies to begin recall repairs of the added vehicles immediately, nationwide." The company's recall repair is nearly half complete, with 47.1 percent of the bad inflators replaced across the US. "American Honda continues to urge owners of Honda and Acura vehicles affected by the Takata airbag inflator recalls to get their vehicles repaired at authorized dealers as soon as possible," the company said in the attached statement. "Vehicle owners can check their vehicles' recall status at www.recalls.honda.com for Honda owners or www.recalls.acura.com for Acura owners or by calling their authorized dealer." Read on for the official release. Statement by American Honda Regarding Expansion of Nationwide Recall of Certain Takata Passenger Front Airbag Inflators Dec 23, 2015 - TORRANCE, Calif. Nationwide recall of passenger front airbag inflators expands to include approximately 127,000 inflators in 2003-2004 CR-V vehicles not previously subject to recall or safety improvement campaign No change to national recall of driver front airbag inflators Honda's national Takata airbag inflator recall repair completion rate is 47.1% Honda announced today that it will expand a national recall (15V-370) to replace, free of charge, Takata passenger front airbag inflators installed in certain 2003-2004 CR-V models sold in the United States following a recent defect determination by Takata, the airbag inflator supplier. This expansion will add approximately 127,000 passenger front airbag inflators not previously subject to either a recall or safety improvement campaign. Approximately 78,000 of the affected 2003-2004 CR-V vehicles included in existing passenger front airbag inflator recalls and Honda's voluntary safety improvement campaigns (14V-353 and 14V-700) will also transition into the new recall. The same free repair - replacement of the passenger front airbag inflator - will be completed under the new national action. This updated recall (15V-370) now includes approximately 3.4 million passenger front airbag inflators now requiring replacement in this action.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Weekly Recap: Car-pedestrian crashes remained elevated in 2014

The death of American Horror Story: Freak Show star Ben Woolf served as a reminder this week that car crashes involving pedestrians remain a problem, and a new study issued on Thursday reinforced that the situation isn't really getting better. The Governors Highway Safety Association found a slight decline, 2.8 percent, in the number of pedestrian deaths in the first six months of 2014. Fatalities dropped from 2,141 to 2,125 compared with the same period in 2013, though the association says it's a statistical wash when factoring in undercounting. Deaths are still 15-percent higher than in 2009. "The number of deaths remains relatively high and is cause for concern," wrote Allan Williams, who compiled the report and is the former chief scientist at the Insurance Institute for Highway Safety. This is the first look at data from last year, and the National Highway Traffic Safety Administration will issue its full-year results later. The GHSA found some progress on the roadways, as 24 states and the District of Columbia reported drops in pedestrian deaths. In some states, the problem isn't even a problem at all: Nebraska and Wyoming reported one fatality apiece, though large population centers in urban areas are where most accidents occur. "This is a clearly a good news, bad news scenario," Jonathan Adkins, GHSA executive director, said in a statement. "While we're encouraged that pedestrian fatalities haven't increased over the past two years, progress has been slow." Other News & Notes Cadillac previews CT6 during Oscars Cadillac previewed its upcoming flagship sedan, the CT6, in commercials that aired Sunday during the Oscars. As expected, the creased sedan carries on Cadillac's recent design language, and the car in the commercial looks like a larger version of the CTS and ATS sedans. The CT6 will be revealed this spring at the New York Auto Show and launch late this year. It will be assembled at General Motors' Detroit-Hamtramck factory on a rear-wheel-drive chassis, and the CT6 is the first car to use Cadillac's revised alpha-numeric naming scheme. The commercials also kicked off Cadillac's "Dare Greatly" campaign, which is the first with its new advertising agency, Publicis Worldwide. Honda unexpectedly changes CEOs Honda unexpectedly announced this week that it will change CEOs. Current chief Takanobu Ito will step down in June and be replaced by company veteran Takahiro Hachigo.