2007 Honda S2000 Base Convertible 2-door 2.2l on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda, SolarCity expand sun-powered partnership with new $50 million fund

It must be solar-power announcement time. The DOE is ready to throw $25 million at concentrating solar power and New York State just announced $94 million for solar projects. At the broadly green-minded South By Southwest Eco festival in Austin, TX this week, Honda announced an expansion of its work with SolarCity to include a new fund that could finance up to $50 million in solar projects for dealerships and homes. Well, the homes of people who have purchased a Honda or Acura vehicle, at least. Stop us if this all sounds familiar. Honda and SolarCity announced back in early 2013 that they would work together on a $65-million fund to partially subsidize the installation of solar-panels at Honda dealers and on homes of Honda and Acura drivers. The new $50 million will be used to pay for not only the equipment but also the installation, which means that if you can get access to the money, you're looking at a pretty sweet 20-year lease deal to get solar energy for your home and could make it a bit more like the Honda Smart Home in Davis, CA (pictured). How sweet a deal? Well, there's zero down payment required and a 3-kW system starts could cost you just $25 a month, according to the fine print. Rates will vary, for sure, but if that sounds like something you're interested in, check out the Honda SolarCity site. The new fund builds on the previous work that, the two companies say, created enough solar capacity to offset "more than 400 million pounds of CO2 over a 30-year lifecycle." There's more in the press release below. SolarCity and Honda Announce $50 Million Commitment to Provide Solar Power to Honda and Acura Customers and Dealerships SAN MATEO and TORRANCE, Calif., Oct. 8, 2014 – Today, at the SXSW Eco conference in Austin, TX, SolarCity® (Nasdaq: SCTY) and Honda have renewed their partnership with a new fund expected to finance $50 million in solar projects. The new commitment will make solar power more affordable and available to Honda and Acura customers and dealerships in the U.S. The companies have completed or initiated a range of solar projects for homeowners, dealerships and corporate facilities that total more than 12.5 MW of solar generation capacity. The two companies have already brought enough solar capacity online to offset more than 400 million pounds of CO2 over a 30-year lifecycle . The $50 million fund is a follow-up to a $65 million fund the companies created in 2013.

2017 Honda Ridgeline is ready for tailgate duty [w/video]

Honda's new Ridgeline might not be the biggest, baddest truck, but trust us, it's the vehicle you want for your next tailgate. Sure, the Ridgeline gets a 3.5-liter V6 engine and a six-speed automatic transmission, but that's not why you want it. With a dual-action rear tailgate; a built-in, drainable, water-tight in-bed trunk; and the industry's very first in-bed stereo, Honda has built a vehicle that's better suited for keg hauling and barbecuing than rock crawling or towing. We approve. Beyond that, the 2016 Detroit Auto Show marks the first time we're seeing the interior of Honda's new pickup. It looks like a slightly more rugged version of what's found in the Pilot, with a prominent central display and a center cluster with a strong emphasis on the digital. There's a largish display and a digital speedometer, and the only analog gauges are for the tachometer, fuel, and engine temp. We've got a full gallery of live images at the top of the page and the press conference with our reaction below. Have a look. All-New 2017 Honda Ridgeline Pickup Truck Makes World Debut at 2016 North American International Auto Show •2017 Ridgeline brings Honda innovation in technology, design and packaging to the midsize pickup truck market •All-new Ridgeline delivers superior driving dynamics in combination with the largest interior space and most versatile bed in a midsize 4-door pickup •Honda-exclusive features including In-Bed Trunk®, dual-action tailgate and the industry's first in-bed audio system make Ridgeline the ultimate tailgating vehicle DETROIT, January 11, 2015 – Honda today unveiled the all-new 2017 Ridgeline truck at the North American International Auto Show, once again challenging conventional thinking in the pickup truck market with Honda-exclusive features, design and technology that help Ridgeline set new benchmarks for versatility, capability and comfort in a midsize pickup. "We are bringing our unique technology and original thinking to the market in a new and challenging concept for a Honda pickup," said John Mendel, executive vice president of American Honda Motor Co., Inc.