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Honda sets record for lowest fuel consumption in Europe

If fuel economy over a long distance is of paramount importance, diesel continues to be a fantastic choice of fuel. Honda is the latest company to show that by earning a Guinness World Record for the lowest consumption in a car across the 24 contiguous countries of the European Union. The company's Civic Tourer wagon with a 1.6-liter i-DTEC diesel managed the equivalent of 83.5 miles per gallon over 8,387 miles. The 25-day journey was undertaken by Fergal McGrath and Julian Warren – members of Honda's European research and development team. They started from Belgium on June 1 and returned there on June 25 having driven around 7.5 hours each day. Over nearly a month of driving, their wagon only needed its tank filled nine times, and it averaged 932 miles between visits to the diesel pump. The Civic's results are impressive no matter how you look at it. The wagon handily beat the model's stated fuel economy of 61.9 mpg. The crew also beat the recent US record of 81.17 mpg over 8,233.5 miles in a Golf TDI for the best non-hybrid mileage across the 48 contiguous states. Guinness required that the Civic be unmodified from the standard car, and the same two drivers had to pilot it the whole way. The economy was certified via several redundant pieces of evidence, including a logbook, GPS, video, and photographs. McGrath and Warren credited their success to good route planning and smooth driving. Honda sets new GUINNESS WORLD RECORDS™ title for fuel efficiency, averaging 2.82 liters per 100km (100.31mpg) in 13,498km (8,387 mile) drive across 24 EU countries July 7, 2015 - Honda has set a new GUINNESS WORLD RECORDS title for 'Lowest fuel consumption – all 24 contiguous EU countries (all cars),' recording an average 2.82 liters per 100km (100.31mpg) over 13,498km (8,387 miles), in a 25 day drive across all 24 EU contiguous countries. Behind the wheel of a Honda Civic Tourer 1.6 i-DTEC for the entire journey were two members of Honda's European Research & Development (R&D) team, Fergal McGrath and Julian Warren, who took on the challenge to further demonstrate the impressive real-world fuel economy of the Tourer. The remarkable distance travelled is similar to the team driving to Australia from their home in the UK, stopping just nine times to refuel. The car achieved an incredible average 1500km (932 miles) on each tank of fuel, at a total fuel cost for the whole journey of just 645 Euros* (GBP459).

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Woman keys parking officer's car after receiving ticket

Police in Santa Ana, CA, are on the lookout for a local woman who vandalized a parking attendant's vehicle after being issued a parking ticket earlier this month. According to the Orange County Register, a Santa Ana Parking Department enforcement officer ticketed a 1988 Honda Accord for an expired meter just after 2:30pm on February 2. The suspect sat on the hood of the Honda while the officer issued the ticket. Apparently unhappy with the ticket, the woman tore it up on the spot. Then, using her car keys, she proceeded to carve a vulgar message into the hood of the parking enforcement vehicle parked next to her. When the parking officer returned to her vehicle, the unidentified suspect tapped on the enforcement vehicle's windshield, pointed at the damage to the hood, then fled in the Honda. The alleged vandal has not been identified by the Santa Ana Police Department yet since the Honda was recently sold in a lien sale and has not been registered by its new owner. The suspect, shown in surveillance footage from a local business, is described as a white female between 20 and 30 years old, just over five feet tall with a slim build and dark hair. Corporal Anthony Bertanga of the SAPD stated that the woman faces a misdemeanor charge and will probably need to reimburse the city for the cost of repairs to the parking enforcement vehicle. "Right now, it's on the taxpayers to fix the vehicle," said Cpl. Bertanga. The Police are asking Santa Ana residents to contact them with any information on the alleged vandal.