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Honda sending two NSX racers and new EV concept to Pikes Peak

Honda is always good for a few interesting Pikes Peak entries. In 2015, Acura supplied a 2017 NSX prototype for pace-car duty. This time around, two NSXes will compete alongside a reconfigured version of the company's four-motor electric racecar. Those aren't the 2016 entries above. The one on the right is last year's pace car and the one on the left is a first-gen NSX that did the hillclimb the past few years. The 2016 cars haven't been unveiled yet, but we know that one will be in the Time Attack 2 Production class, which is mostly stock with the addition of items like a roll cage, and the other will be in Time Attack 1. TA 1 allows modifications to the powertrain, additional aero aids, suspension changes, and other tweaks, so expect to see a lot more power and a big wing on the back. The cars will be driven by James and Nick Robinson, brothers who work for Honda R&D in Ohio. Honda will use a version of the four-motor electric powertrain from its 2015 CR-Z Exhibition class entry in a new EV. (We got to drive a non-race tune of this setup in Japan last year.) The 2016 version, which will wear a different body, moves to the Electric - Electric Modified class of last year's frontrunners. We're told this car is aiming for an overall win at the 2016 race; the CR-Z took 11th place overall in 2015. The EV will again be driven by Tetsuya Yamano, a Japanese Super GT driver. Oh, and there will of course be a factory entry or two from Honda's Powersports division. Honda engineer Keith Steidl will ride a 2015 TRX1000 ATV in the Pikes Peak Challenge - Exhibition Powersport class. In the past, Honda has fielded plenty of other neat stuff in the Race to the Clouds. In 2012, it ran an NSX fitted with a twin-turbo V6 from an LMP2 car, and the 2013 race saw the very practical 532-horsepower turbocharged Odyssey minivan join the Exhibition class. The 2016 race marks the Pikes Peak hillclimb's 100th anniversary (but not the 101st running since competition took some breaks back in wartime). We're looking forward to June already. Related Video: Image Credit: Honda Green Motorsports Acura Honda Electric Hybrid Racing Vehicles pikes peak exclusive

McLaren MP4-30 marks Honda's hotly anticipated F1 return

McLaren's Formula One fortunes have drastically dropped in performance over the past couple of seasons. The Formula One team with a dozen Drivers' Championships, eight Constructors' Titles and 182 grand prix victories to its name hasn't won a race since 2012, and finished the past two seasons down in fifth place. But now it begins a new era – or rather, restarts one. And this is the machine that's kicking it all off. After a 23-year parting of ways, McLaren has brought Honda back onto the grid for this season, and will be the only team running the Japanese automaker's brand-new RA615H turbocharged hybrid power unit. Both parties are undoubtedly hoping the rekindled partnership will bring them back to the winning days of the late Eighties when Ayrton Senna and Alain Prost memorably drove their equipment to four consecutive World Championships. Largely an evolution of last season's Mercedes-powered MP4-29, the new chassis features a new front-end design to comply with the latest adjustment to the regulations from the FIA, and also incorporates a slimmer rear end built around the new Honda engine and gearbox. It also features a revised livery that adds more black to the red and silver color scheme, and does without a title partner for the time being, but includes the logos of sponsors Mobil1, SAP, TAG Heuer, Johnnie Walker, Hilton, CNN and KPMG, as well as that of Honda. Though this season will likely be more of a transition and development year for McLaren and Honda, all eyes will surely be fixed on the team to see how the new MP4-30 will fare. Fortunately, they've lined up a compelling roster of drivers, lead by former World Champions Fernando Alonso and Jenson Button. McLAREN-HONDA BEGINS NEW ERA WITH MP4-30 #McLarenHonda #MakeHistory McLaren-Honda – the name evokes stirring memories of the past; of Ayrton Senna battling Alain Prost for supremacy; of classic red and white machines dominating for season upon season; of an iconic team writing one of the defining chapters in the motor racing history books. Reuniting such an illustrious partnership brings with it the heavy weight of expectation, but all at McLaren and Honda are working to write a fresh chapter in Formula 1, one that respectfully nods to the past, but boldly looks to the horizon. Today's reveal of the new McLaren-Honda MP4-30 – McLaren's first Honda-powered car for 23 years – speaks volumes about the progressive nature of both companies.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.