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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

There was once a Honda Civic named the Honda Integra

So it turns out there was a Honda Integra that was actually a Honda Civic. This as opposed to the Honda Integra we already knew about that was just like our Acura Integra but with Honda badges sold in different markets. We noticed the oddity while crawling about used car listings (as one is wont to do). A sedan popped up that looked suspiciously like a mid-90s Honda Civic, but there was a shiny Integra badge on the back of it. Surely, this must be somebody’s idea of being funny, right? Wrong. The Honda Integra SJ exists, and itÂ’s essentially a rebadged Honda Civic Ferio. Or "Civic Sedan" as we knew it here. In other words, that means Honda sold two Honda Integras at the same time. One of them was the Integra that we all think of upon hearing the Integra name. The other was just a Civic Ferio that was half-prettied up to increase its appeal. After all, the Integra name was luxury. Maybe you already knew all of this, but the lack of definitive information online and presence of this car for sale prompted us to do a little research. In case you were wondering, SJ stands for Sedan Joyful, so this carÂ’s full name is the Honda Integra Sedan Joyful. It was sold as such from 1996-2001 in Japan. Its mini Wikipedia entry indicates that Honda created the SJ to bring a formal sedan to the Integra range. ThatÂ’s a bit weird, though, as there was literally an Integra four-sedan at the time. You could even get it as the hot GS-R version in the United States. Japanese buyers were even luckier, as Honda offered a sedan version of the Integra Type R there. Since the Integra SJ was a rebadged Civic Ferio, it came with the same equipment and engine. The 1.5-liter D15B four-cylinder engine was being used in the Ferio at this time, so thatÂ’s what the Integra SJ was rocking. ItÂ’s one of HondaÂ’s SOHC VTEC offerings, and it made a very respectable 128 horsepower. The D15B wasnÂ’t as potent as an engine like the B16A2 found in the 1999-2000 Honda Civic Si sold here that put out 160 horses, but it was also down one camshaft. Only the intake valves are affected by the cam here, which results in less power than the DOHC VTEC engines. All that said, the engine still revved to 7,200 rpm, and its power is respectable for the size of car.  ThereÂ’s a third name for the Civic Ferio/Integra SJ, as well. If you go to Thailand, you may come across the Isuzu Vertex, which is yet another rebadged Civic Ferio.

2017 Tokyo Motor Show | Mega Gallery

The 2017 Tokyo Motor Show has been a big and busy one. It's also had machinery ranging from beautiful to bizarre. But there's been something for everyone. Companies such as Honda and Subaru brought performance oriented vehicles, Toyota showcased a wide array of funky and practical concepts, and Yamaha even broke away from motorcycles to do another car concept. You can check all of these vehicles out, and more in the galleries below. 2018 Honda Gold Wing: View 5 Photos Honda Neo Sports Cafe Concept: View 5 Photos Honda Riding Assist-e Concept: View 7 Photos Honda Sports EV Concept: View 5 Photos Honda Super Cub: View 3 Photos Isuzu FD-SI and Elf EV: View 9 Photos Lexus LS+ Concept: View 18 Photos Mazda Kai Concept: View 18 Photos Mazda Vision Coupe Concept: View 15 Photos Mitsubishi e-Evolution Concept: View 8 Photos Nissan IMx Concept: View 29 Photos Nissan Leaf Nismo Concept: View 8 Photos Subaru Viziv Performance Concept: View 12 Photos Toyota Century and Crown: View 7 Photos Toyota Concept-i Series: View 16 Photos Toyota GR HV SPORTS Concept: View 6 Photos Toyota Tj Cruiser: View 12 Photos Yamaha Concepts (Cross Hub, MOTOROiD, MWC-4, Motobot): View 5 Photos Related Video: Tokyo Motor Show Honda Isuzu Lexus Mazda Mitsubishi Nissan Subaru Toyota