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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Is Fernando Alonso preparing to sit out 2016?

Things have not been going well for Fernando Alonso since moving to McLaren. In fact they've been going so poorly that the Spanish driver may end up sitting out next season if things don't improve. At least those are the rumors presently occupying the Formula One paddock. The notion was first raised by McLaren chief Ron Dennis. When asked by reporters about Alonso's near-term future with the team, Dennis said, "I have an open mind to anything, and some of the ideas have involved those sorts of considerations, yes, sabbatical years etcetera." Though far from confirmed, the basic idea would be to see how next year's car performs in pre-season testing, and if it's not up to spec, Alonso could end up sitting out a season while McLaren and Honda get their partnership up to speed, so to speak. Alonso appeared to be puzzled by the prospect his boss raised, but couldn't rule it out, either. It would be a rather unprecedented move, but could end up avoiding some frustrations as the Anglo-Japanese teething process works itself out with time. Alonso has been a constant on the grid since 2003, missing only two grands prix in thirteen seasons: the 2005 United States Grand Prix at Indianapolis when all the Michelin-equipped teams sat out the race in protest, and the Australian Grand Prix at the beginning of this year, when Alonso was still recovering from a crash in pre-season testing. Out of 254 grands prix contested to date, Fernando has landed on the podium 97 times, including 32 wins and two world championships. This season, however, he's only finished in the points once, with his fifth-place finish in Hungary. Of the eighteen races he contested this year, his car failed to get him to the finish line altogether at seven. His seventeenth place in the final standings for the season are the worst he's done since his debut in 2001 with Minardi (the team now known as Toro Rosso). News Source: Autosport (1), (2), (3)Image Credit: Clive Mason/Getty Hirings/Firings/Layoffs Motorsports Honda McLaren F1 mclaren-honda

Honda sketches boxy crossover concept for Shanghai

In America we may be gearing up for the New York Auto Show, but elsewhere in the world there are other shows on the horizon. Like the Shanghai Motor Show, which will kick off later in April. That's where Honda plans to unveil a new crossover concept. The Japanese automaker isn't saying much about what's new with this concept, except to say that it's been designed specifically for the Chinese market. From this teaser image we can already see that the concept looks decidedly more straight-edged and boxy than the Pilot and CR-V we get over here, striking a form that almost begins to resemble a Kia Soul, but not so much that we'd characterize it at this early stage as a potential successor to the Element. We'll just have to sit tight to find out more, but with the doors in Shanghai set to open to the press on April 20, it won't be too long now. Honda to Exhibit World Premiere of All-new Concept Model at the Auto Shanghai 2015 - Overview of Honda Exhibit - BEIJING, China, March 31, 2015 – Honda Motor (China) Investment Co., Ltd., a wholly-owned Honda subsidiary in China, today announced plans to exhibit the world premiere of an all-new concept model as well as other all-new Honda models at Auto Shanghai 2015 (The 16th International Automobile & Manufacturing Technology Exhibition, press days: April 20-21, 2015, public days: April 22-29, 2015). ?Overview of Honda exhibit Jointly with Guangqi Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd., Honda will exhibit the world premiere of a concept model for a new SUV exclusively developed for the Chinese market. Other models on display will include the all-new City, which underwent a full model change, and the new CR-V equipped with a completely new powertrain. ?A new SUV concept model (world premiere) Design sketch Design sketch ?City (China premiere) ?CR-V (China premiere) ?F1 machine - McLaren-Honda MP4-30 ?GL1800C, NC750S ?Accord Hybrid (the U.S. model) ?Odyssey special-needs vehicle (equipped with side lift-up sheet)