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Honda series follows restoration of its first car in the US

We all have to start somewhere, and for Honda's automotive business in the US the beginning was a green N600. The company brought a handful of the hatchbacks into the US to test the waters. Now, N600 expert Tim Mings has started restoring that special Honda for a weekly documentary series. Mings reckons he has worked on a 1,000 or more N600s and Z600s, but none of them have been as special as this car. He owned it for several years before cleaning off the serial number, which showed this was the very first example in the US. According to Mings, of the first 50 N600s that Honda brought to the US, only three still survive. The N600 boasted a 600cc two-cylinder engine that could rev to 9,000 rpm. Today, you can see a modern interpretation of its boxy design in Honda's N-One Kei-class car in Japan. Honda's documentary series will follow every step of the restoration process, and the completed N600 will go to the company's museum. We can't wait to see how the car looks after Mings brings it back to life. Related Video: HONDA CELEBRATES AUTOMOTIVE HERITAGE AND HISTORY IN THE U.S. IN NEW ONLINE SERIES LAUNCHING ON SOCIAL MEDIA "Serial One," new online documentary series features the painstaking restoration of the very first Honda N600 in the U.S Fans can follow the journey as acclaimed N600 mechanic Tim Mings brings the vehicle back to life Mar 16, 2016 - TORRANCE, Calif. -- The story of American Honda's first N600 vehicle in the United States in 1969 unfolds through the eyes of a determined mechanic, taking viewers on a journey to restore the first American Honda VIN, "Serial One." Launching today on Honda's social channels and at serialone.com, Honda's new weekly online content series pays homage to the company's roots in America and reflects the challenging spirit of Honda by featuring an in-depth look at the step-by-step restoration of the N600 by Los Angeles-based mechanic Tim Mings. In 1969, after a decade of growth that led to Honda becoming the top-selling motorcycle manufacturer in America and the world, Honda embarked on a new mission to sell cars in the United States. Honda entered the U.S. market with the Honda N600, which was just 122 inches in length and could actually fit between the wheels of some full size vehicles in America, which measured up to 225 inches in length and weighed nearly twice as much as the NSX. The N600 had an all-alloy engine that could achieve 9000 rpm and reach speeds of 81 miles per hour.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda reports $1.9 billion profit in first quarter despite sales lag at home

Ford, General Motors and Chrysler have been living in a world of sunshine and buttercups after their April-through-June financials hit the newswire, and Toyota is doing pretty good as well. Honda? Not so much.
While Japan's third-largest manufacturer saw $1.9 billion in profits, the 5.1-percent jump was lower than expected thanks to a drop in its home-market sales. US sales also took a sting, as Honda hasn't been able to match the SUV and truck demand that are currently permeating the American market, despite an uptick in Accord sales.
Honda's initial forecasts targeted a take of 209.3 billion yen ($2.1 billion at today's rates), and while a $200 million shortfall is nothing to sniff at, we'd hardly take this as Honda being in trouble. And even with the dip, Honda hasn't adjusted its forecast for the fiscal year, which remains at 780 billion yen ($7.9 billion).