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Honda tags Civic, Accord, HR-V, Fit and more in fuel pump recall

American Honda Motor Company's recent issues with fuel pumps continue, as a new recall affects a large number of Honda and Acura vehicles from the 2018-2020 model years. The recall covers a total of 136,057 vehicles, including select 2018-2019 Acura NSX, 2019 Acura RDX, RLX, and RLX Sport Hybrid models, as well as 2018-2019 Honda Accords, Civic Hatchbacks, Civic Type Rs, HR-Vs, 2019-2020 Insights, and 2019 Fits.  National Highway Traffic Safety Administration campaign No. 20V314000, published May 28, 2020, states that the low-pressure fuel pump inside the fuel tanks of the aforementioned vehicles could falter or completely fail. Should the low-pressure fuel pump fail, the car could stall, regardless of its state of motion. Recall documents reveal fuel pump might fail due to swelling of the fuel pump motor impeller, which would cause the pump to seize. This issue is the result of a problem with how the parts were manufactured. These "lower density impellers" were "exposed to production solvent drying for longer periods of time." This caused some impellers to have surface cracking, which resulted in "excessive fuel absorption," which warps the impellers. Here's a breakdown of how many vehicles of each type were potentially affected:  2018-2019 Acura NSX: 146 2019 Acura RDX: 34,405 2019 RLX: 124 2019 RLX Sport Hybrid: 206 2018-2019 Honda Accord: 11,227 2018-2019 Civic Hatchback: 24,235 2018-2019 Civic Type R: 1,785 2018-2019 HR-V: 39,676 2019-2020 Insight: 14,959 2019 Fit: 9,294 Honda will notify owners to schedule an appointment with local dealerships. The fuel pump assembly on all affected vehicles will be replaced for free. For more information, visit NHTSA. Related Video:

Former Honda CEOs chide current boss about quality

Taking charge of a major corporation will never be without its challenges, and one of those - as Honda CEO Takanobu Ito is finding out - is filling the big shoes of those that came before. Ito's predecessors are apparently not pleased with what he's doing to the company, and are wasting no time in telling him so.
According to Reuters, two former Honda chiefs have recently visited Ito (pictured above with his predecessor Takeo Fukui) to talk to him about the Japanese automaker's quality issues, which they apparently regard as eroding the company's image. Nobuhiko Kawamoto, who served as CEO from 1990-98, reportedly came to Honda headquarters in Tokyo to deliver "stern words" to Ito last month. Kawamoto's immediate successor, Hiroyuki Yoshino, reportedly met with Ito under similar circumstances earlier this year.
Kawamoto and Yoshino are part of a larger group of former Honda executives who are concerned with the declining quality of the company's products under Ito's leadership. Where Honda once focused more on quality, collaborating more closely with parts suppliers,more recently the company has, in the eyes of those former executives at least, shifted its focus to quantity and to new technologies. That's what, the report alleges, has led to Honda recalling so many of its vehicles in recent years.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.