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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

Honda announces 2015 Pilot Special Edition

Honda doesn't have any exciting new mechanical or aesthetic changes for the 2015 Pilot eight-passenger crossover, but it is adding a new trim level to give families a compromise between the EX and EX-L models.
The new Special Edition trim is available on either the front-wheel or all-wheel drive versions of the Pilot, and it adds Pewter Gray aluminum wheels, a power moonroof, a rear seat entertainment DVD system and Sirius XM radio. Prices come to $33,950 for the two-wheel drive version, after the $830 destination charge, or $35,550 for all-wheel drive after destination.
Prices for the rest of the trims are up $200 over last year, and they all still come standard with remote entry, a rearview camera and Class III trailer hitch. Power is still provided by a 3.5-liter V6 with 250 horsepower and 253 pound-feet of torque with a five-speed automatic. Fuel economy is unchanged as expected with front-wheel drive models rated at 18 miles per gallon city, 25 mpg highway and 21 mpg combined, and four-wheel drive models make 1 mpg less at 17 mpg city, 24 mpg highway and 20 mpg combined. Scroll down to read the official release.

Honda, Acura recall 450,000 cars for seatbelt issue

Honda is recalling nearly half a million Honda and Acura vehicles to address an issue that can prevent passengers from latching their seatbelts. The campaign covers most of the mainstream brand's popular family cars, including the CR-V, Accord and Odyssey. Per the company's report, normal wear and tear can cause the driver and passenger seatbelt release buttons to bind, preventing the latches from properly engaging.  "The seat belt buckle channel [sic] for the driver and front passenger seat belts were manufactured out of specification, causing interference between the buckle channel and the release button,"  Honda's report to NHTSA said. "With continuous use, the buckle channel surface coating may deteriorate over time, and the release button may shrink against the channel at low temperatures, increasing friction. This can result in issues with the seat belt buckle latching." Here is the full list of cars and model years included in the campaign: 2019-2020 Acura RDX  2018-2019 Honda Accord/Accord Hybrid  2017-2020 Honda CR-V  2019 Honda Insight  2018-2020 Honda Odyssey Honda said that the problem first surfaced back in 2019 and that the company has received more than 300 warranty claims related to the problem. No injuries or fatalities have been reported. Owners will have replacement parts installed free of charge. Honda says notices should be distributed to owners starting in April.  Related video: Recalls Acura Honda Ownership Safety