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Honda UK closes pre-order books on NSX, opens for Civic Type R

Most of us would probably deliberate pretty carefully before buying a new car – do a little research, read the reviews, take it for a test drive, compare it to the competition. But that's not everyone. Some buyers will order a new car sight unseen. Some will even place their order – for a performance model especially – before the production model is even revealed. And those buyers in the UK have been flocking to Honda for not one, but two upcoming new products. Even before the reveal of the finished car, Honda's British office has taken over 100 orders for the upcoming new NSX just from within the UK. The orders have been coming in so fast, in fact, that Honda has had to stop taking them for the time being. But don't worry, British enthusiasts: the Japanese automaker has just opened the order books for another yet-to-be-revealed performance model. That, of course, would be the new Civic Type R – a promising new hot hatch that Honda has showcased repeatedly in concept form, but has yet to reveal in production guise. That'll happen sometime in the new year, ahead of the start of production slated to take place at Honda UK's own plant in Swindon, England. But before it does, the company's dealers have started taking GBP3,000 ($4,700) deposits on the hot hatch we drove in prototype form but which does not, we're sad to say, look likely to be offered in North America. DEMAND FOR HONDA HOTS UP! TYPE-R ORDER BOOK IS OPEN Honda is pleased to announce that the Civic Type R is on the starting blocks and gearing up for its much awaited 2015 launch. Due to unprecedented demand, customers wanting to be one of the first behind the Type R steering wheel can now place an order with a GBP3,000 deposit at their local Honda dealer. The all-new hot hatch – due in UK showrooms next year – will be the most extreme and high-performing Type R in the 22 year history of the red 'H' badge, signalling the start of a new performance era for the brand. The all-new Civic Type R has been developed and engineered for European drivers. The car will be built at Honda's state-of-the-art plant in Swindon, UK, arriving in dealerships during 2015. The new Type R will mark the debut of the new '+R' button, for example. Located to the side of the steering wheel, a press activates '+R' mode for the most exhilarating driving experience. Engine responsiveness is heightened, with torque-mapping changed to a more aggressive and performance-focused setting.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

WSJ investigation reveals Takata may have hidden testing failures

We're not sure how much more Takata can get wrong concerning its airbag fiasco. The Wall Street Journal says it reviewed internal documents submitted during litigation that reveal US engineers had concerns about altered test data for at least a decade, from 2000 to 2010. This comes after Taktata's largest customer, Honda, stopped doing business with the company, publicly calling Takata out for "misrepresented and manipulated test data." On top of that, the National Highway Traffic Safety Administration hit the Japanese company with an open-ended fine of $70 million. Ford took away its business, as have Toyota and Mazda. The latest recall tall has surpassed 19 million vehicles in the US alone. The in-house memos show US employees complaining among themselves that their Japanese equivalents were burying validation test failures and changing the results of validation tests. Such tests are conducted to show automakers that Takata products met specification, and employees specifically cite Honda as the recipient of those edited or redacted reports. One US engineer wrote that the "prettying up" of data "confounded my engineers," and "has gone beyond all reasonable bounds and now most likely constitutes fraud." The engineer apparently said his team made sure that the products were up to spec by using alternative data. Takata said the issues the Journal article covers don't have anything to do with the exploding airbags, and that in one case the problem with the airbag inflator was resolved, and in another case the problem airbag inflators didn't reach production. Takata admitted to the Journal that there have been past instances of "selective, incomplete or inaccurate data" in customer validation reports and apologized, laying the situation at the feet of employees trying to meet production deadlines. News Source: Wall Street JournalImage Credit: KAZUHIRO NOGI/AFP/Getty Images Government/Legal Recalls Honda Safety