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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

China's largest dealer body pushes back against foreign automakers over huge inventories

Do not think for a second that automakers forcing inventory on dealers in order to pad the numbers is a ruse known only in the US. Stories of individual brands have hinted at the trouble Chinese dealerships are having trying to move units as the country's economic growth remains hot but comes off the boil, like the one revealing that 95 percent of Toyota-FAW showrooms are losing money. Yet Toyota isn't the only culprit, and the issue has become so dire that the China Automobile Dealers Association (CADA), the largest dealer body in the country, has written to the government to complain. Chinese car sales are expected to close out the year with an annualized growth of six-percent, down from last year's 14 percent when targets were set, while in the background the pace of overall economic expansion is the slowest its been since the early nineties. Automakers, shipping cars on schedule to make their earlier targets, have blown up inventories such that they are an average of 1.8 times monthly sales, when the preferred multiplier is from 0.9 to 1.2. According to the CADA, the price wars and necessary incentives mean that only 30 percent of dealers are operating in the black. That number is down a whopping forty percent since 2010. In response, Toyota has already said it will not make its 2014 target of 1.1 million cars sold. We're a long way from 2012, when Toyota planned on selling 1.8 million cars in China in 2015, a target that's now as realistic as a manticore. BMW, Honda and Nissan have erased numbers on their spreadsheets, too; BMW growth dropped from 20 percent to 8 percent midyear after it began "reducing wholesale supplies," and Honda has been reworking its plans as sales have decreased each of the past six months. It's a big deal for Chinese dealers to begin protesting publicly, the CADA saying, "In the past, dealers were angry, but dared not speak out. But now, they have to shout because the situation is getting so unbearable." With six-percent growth forecast for next year and dealers unwilling to remain underwater, The Year of the Sheep coming in 2015 could portend meaning beyond the zodiac. News Source: ReutersImage Credit: AP Photo/Andy Wong BMW Honda Nissan Toyota Car Buying Car Dealers

2016 Honda Civic Coupe starts at $19,885, Touring for $26,960

Honda has posted prices for the 2016 Civc Coupe, which we liked quite a bit during our First Drive. The base LX trim starts at $19,885 (after $835 destination for all models). That's $410 more than the 2016 sedan in LX guise, which goes for $19,475. The previous-gen 2015 Civic Coupe LX went for $19,125. Honda keeps the features of the respective trim levels largely the same between the coupe and sedan. Even base cars come with amenities like LED running lights and a five-inch infotainment system. Where the two-door differs slightly is the unique LX-P version, which costs $21,685. It uses the same 2.0-liter four-cylinder with 158 horsepower and 138 pound-feet of torque, but gets the CVT standard. The LX-P also includes a moonroof, keyless entry with push-button start, and a remote engine starter. If you want to experience Honda's lauded 1.5-liter turbocharged four-cylinder's 174 hp and 162 lb-ft in the coupe, the least expensive option is the EX-T trim for $23,135. It also includes a seven-inch infotainment system, automatic climate control, and heated seats. The model is also only $100 more than the same version of the sedan. According to the numbers currently on Honda's site, the top two coupe trims are actually cheaper than their four-door counterparts. The EX-L with leather upholstery and an auto-dimming rearview mirror costs $24,260 as a two-door versus $24,535 as a sedan. The range-topping Touring model costs $26,960 and includes the Honda Sensing active safety suite, navigation, LED headlights, rain-sensing wipers and heated mirrors. In comparison, the Touring sedan sells for $27,335. We'll have to wait a little longer before the actual configurator is available to pretend that we're building our own. Related Video: