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2017 Honda Ridgeline: Not a 'youth truck'

When the Ridgeline debuted back in 2006 I predicted it would be a game changer, that it would shake up and redefine the truck market, much like Honda's CB750 four-cylinder motorcycle redefined the big bike market back in 1969. Boy was I wrong. Or perhaps more accurately stated – hang on, because I still think it could happen with this new model. Maybe not to the same degree of the CB750, but I definitely think this gen-two model has the right stuff to make truck buyers give it a second look this time around. Also, the truck market has changed over the last decade. People have had a chance to see the Ridgeline in action, and many have come to the conclusion that, used as intended, it's really not so bad. ...And then look what's happened to the commercial van market: Euro-style vans – which are dramatically different from Detroit-style vans – have virtually taken over that market segment. Typically conservative truck buyers have shown that they are willing to accept new thinking – if they prove to be better mousetraps. In the last 10 years, Honda – and specifically Honda marketing – has learned a lot about what worked and what didn't work with the gen-one model. Yeah, it barely sold, but those who bought the truck absolutely loved it. So Honda was indeed on to something. The problem was not enough people knew about it. I blame Honda corporate and their marketing department squarely for that. After the initial customer reluctance, Honda gave up on it. There was virtually no money spent on advertising this truck. It literally died on the vine because it wasn't watered. Also, there were a number of factors going on here not specifically related to the Ridgeline. Honda, the corporation, was in a severe crisis. Sales were sliding, many of its products disappointed, and the styling of many of its vehicles was polarizing. Also, the Acura division was in a free-fall. In short, Honda had lost its mojo; and as such, money and efforts were re-diverted to righting the ship, and marginal models (Ridgeline) were abandoned in terms of promotion; or just abandoned, period. So here we are now in 2016. Honda has been in the process of exorcizing all the evil from it's products, and is again showing signs of life. They have a slew of new vehicles that look good and are getting good if not excellent reviews, and a new Ridgeline is soon to hit showrooms. The Honda mojo is back. This time around there is no attempt to hide its parentage.

Honda rolls out new Step WGN in Japan

First introduced back in 1996, the Honda Step WGN (originally styled as Stepwgn) is now entering its fifth generation of hauling families around the Pacific island nation, and packs a number of innovations into its tall and boxy form. For starters, this latest minivan does away with the conventional 2.4-liter engine from its predecessor and replaces it with a new 1.5-liter turbocharged VTEC, driving either the front wheels or all four through a continuously variable transmission. More innovative though is the "Waku Waku Gate," borrowing its name for the Japanese term for "exciting." We're not sure we'd go that far, but it is intriguing: the tailgate can either be opened fully for maximum aperture, or partially split and opened to the side for tighter spots. That ought to make ingress and egress from the seven-passenger cabin that much easier, but once inside it promises to be a more pleasant place as well thanks to Scandinavian-inspired design. It also packs the latest safety features, including pedestrian detection, to keep everyone safer and make the new Step WGN more appealing to Japanese families. Honda to Begin Sales of All-New Step WGN - Equipped with a newly-developed 1.5-liter direct injection VTEC TURBO engine - TOKYO, Japan, April 23, 2015 - Honda Motor Co., Ltd. will begin sales of the all-new Honda Step WGN on Friday, April 24, 2015, at dealerships across Japan. Equipped with a newly-developed 1.5-liter direct injection VTEC TURBO engine, this fifth-generation Step WGN was designed to be a fun-to-use minivan that features a functional cabin space much like a living room at home, as well as a revolutionary tailgate mechanism named Waku Waku Gate ("Waku Waku" is a Japanese expression for "exciting"). Honda's first 1.5-liter VTEC TURBO engine realizes not only powerful and smooth acceleration with its torque equivalent to that of a 2.4-liter engine but also excellent fuel economy and quietness, achieving the type of leisurely drive people expect from a minivan even with multiple passengers and on hilly roads. Moreover, the all-new Step WGN realizes top-in-class level*1 fuel economy of 17.0km/liter (JC08 mode*2). Furthermore, the all-new Step WGN features the largest cabin space in the class*3 as well as the Waku Waku Gate*4, Honda's original design that functions as a wide tailgate that opens up or as with a sub-door that opens to the side.

McLaren MP4-30 marks Honda's hotly anticipated F1 return

McLaren's Formula One fortunes have drastically dropped in performance over the past couple of seasons. The Formula One team with a dozen Drivers' Championships, eight Constructors' Titles and 182 grand prix victories to its name hasn't won a race since 2012, and finished the past two seasons down in fifth place. But now it begins a new era – or rather, restarts one. And this is the machine that's kicking it all off. After a 23-year parting of ways, McLaren has brought Honda back onto the grid for this season, and will be the only team running the Japanese automaker's brand-new RA615H turbocharged hybrid power unit. Both parties are undoubtedly hoping the rekindled partnership will bring them back to the winning days of the late Eighties when Ayrton Senna and Alain Prost memorably drove their equipment to four consecutive World Championships. Largely an evolution of last season's Mercedes-powered MP4-29, the new chassis features a new front-end design to comply with the latest adjustment to the regulations from the FIA, and also incorporates a slimmer rear end built around the new Honda engine and gearbox. It also features a revised livery that adds more black to the red and silver color scheme, and does without a title partner for the time being, but includes the logos of sponsors Mobil1, SAP, TAG Heuer, Johnnie Walker, Hilton, CNN and KPMG, as well as that of Honda. Though this season will likely be more of a transition and development year for McLaren and Honda, all eyes will surely be fixed on the team to see how the new MP4-30 will fare. Fortunately, they've lined up a compelling roster of drivers, lead by former World Champions Fernando Alonso and Jenson Button. McLAREN-HONDA BEGINS NEW ERA WITH MP4-30 #McLarenHonda #MakeHistory McLaren-Honda – the name evokes stirring memories of the past; of Ayrton Senna battling Alain Prost for supremacy; of classic red and white machines dominating for season upon season; of an iconic team writing one of the defining chapters in the motor racing history books. Reuniting such an illustrious partnership brings with it the heavy weight of expectation, but all at McLaren and Honda are working to write a fresh chapter in Formula 1, one that respectfully nods to the past, but boldly looks to the horizon. Today's reveal of the new McLaren-Honda MP4-30 – McLaren's first Honda-powered car for 23 years – speaks volumes about the progressive nature of both companies.