2022 Honda Pilot Touring on 2040-cars

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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

2017 Honda Accord Hybrid comes with $300 price hike

The 2017 Honda Accord Hybrid went on sale at US dealerships today with an MSRP of $29,605, or $300 more than the 2016 model. Among other new bells and whistles, the sedan, which is available in three trims, includes features such as front and rear parking sensors, remote engine start, heated rear seats, and rain sensing wipers, not to mention the "elegantly contoured" aluminum hood. Honda Sensing driver-assist features are now part of the standard equipment package, while the EX-L version includes touchscreen interface with Apple CarPlay and Android Auto capability. Honda revealed details about the model in April, saying at the time that it had a combined fuel-economy rating of 48 miles per gallon. Honda notes that rating can't be compared to the 2016 model-year's fuel economy because of "new more stringent ratings requirements enacted by the US EPA," though has estimated that, apples to apples, the fuel-economy of the 2017 version is up about four percent. That, even though the car's horsepower is also increased about eight percent to 212. The new price tag means the Accord Hybrid will start about $1,600 higher than the Toyota Camry Hybrid. That model kept its pricing at $27,625 for the 2017 model year. Regardless, Honda is hoping to goose its hybrid sales with the updated model. Honda and its Acura division's hybrid sales through May plunged 79 percent from a year earlier to 1,975 units. Last year, Honda sold 11,063 Accord Hybrids, down 21 percent from a year earlier. By comparison, Toyota sold 30,640 Camry Hybrid's last year, marking a 22 percent drop from 2014. Meantime, take a look at Honda's press release below. Related Video: Honda Launches 2017 Accord Hybrid: America's Most Sophisticated, Powerful and Fuel Efficient Midsize Hybrid Sedan Jun 15, 2016 - TORRANCE, Calif. Next-generation two-motor hybrid powertrain with class-leading 212 horsepower and top-in-class EPA fuel economy ratings of 49/47/48 mpg1 Dynamic new styling and advanced features including standard Honda Sensing™ technology, plus available Display Audio with Apple CarPlay™ and Android Auto™ America's best-selling midsize sedan bolsters its resume for 2016 with the arrival of the restyled and reengineered 2017 Accord Hybrid, America's most powerful and fuel-efficient midsize hybrid sedan, launching today at Honda dealerships nationwide.

Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.