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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Wolff: Honda will emerge as strong F1 force

Mercedes motorsport boss Toto Wolff has no doubts that Honda will make a success of its Formula 1 return, despite the Japanese manufacturer's disappointing time last year. Honda endured a troubled return to F1 in 2015 as it struggled with reliability and a lack of power from its new turbo V6 hybrid engine. But having made gains over the campaign, and a significant revamp of key elements of its power unit over the winter, Wolff thinks that Honda is on course to deliver. "Honda is a huge organization with lots of resource, and they were the power unit with the most impressive development curve through 2015," Wolff said in an interview with his Mercedes team's YouTube channel. "Even if it was a very difficult year for them, it was still very good what they achieved in terms of how they progressed through the season. I have no doubt they will be a strong competitive in the future." Wolff's comments come despite Mercedes engine chief Andy Cowell saying last week that he was not convinced that Honda's 'size zero' concept was the right approach for the current regulations. Manor step As well as predicting good things for Honda in the future, Wolff has predicted promising results for the Mercedes-powered Manor team in 2016. "Manor will make a big step up and not only because of the engine," said Wolff, who helped secure a drive at the Banbury-based team for Mercedes junior driver Pascal Wehrlein. "There is a good bunch of people coming together: impressive individuals, with the right budget and right attitude, and Pascal in the car. "I have confidence that the car and driver will have highlights and be a solid midfield runner." This article by Jonathan Noble originally appeared on Motorsport.com, the world's leader in auto racing news, photos and video. Related Video:

Best gas mileage cars

If you're looking for the cars with the best gas mileage, your best bets are hybrids and EVs, and with the latter, then it's a case of energy efficiency considering the lack of gasoline. But maybe you don't like the idea of an electrified vehicle. Maybe you're concerned about more complicated powertrains or new technologies. Maybe you're put off by the extra up-front cost of those vehicles. So what's the best way to get good fuel economy, without batteries? Well, we've pulled together the 10 most fuel-efficient cars that only run on gasoline. Best Gas Mileage Cars for 2024: 2021 Mitsubishi Mirage and Mirage G4 View 27 Photos Mitsubishi Mirage: 39 mpg combined When you can't be electrified, you need to achieve high efficiency with other strategies. In the case of the Mitsubishi Mirage, those come from low weight (just 2,084 pounds) and low power (just 78 horsepower). That's how the Mirage manages to top the list at 39 mpg combined. In the city it gets 36 mpg, and on the highway it manages 43, both of which are tops in this list, too. That just applies to the hatchback, though. The sedan would technically be second on the list with 37 mpg combined, but we're generally lumping together body styles. The other big draw of the Mirage is that it's incredibly cheap and has a long warranty. The base hatchback starts at $18,110 with destination, making it one of the cheapest cars on the road. And it has a 10-year/100,000-mile powertrain warranty. So if you're looking for maximum frugality above literally all else, it's hard to top the Mirage. Honda Civic: 36 mpg combined While the Mirage wins technically, it makes many compromises to achieve its price and fuel economy. The rest of the list provides far better balancing of economy with being quality modern automobiles. And coming in second is the Honda Civic sedan (pictured at the top of this article) in EX trim with the turbocharged 1.5-liter four-cylinder and CVT. This variant manages 33 mpg in the city, 42 on the highway and 36 combined. Going to the Touring trim drops fuel economy to 34 combined, and the 2.0-liter non-turbo engine gets between 33 and 35. The most efficient hatchback gets 35 mpg combined. The hatch is even available with a manual transmission, but it's also the least efficient (31 mpg). Then there's the Si and Type R, but with much more power and handling upgrades, they're basically different models. Regardless, almost every version of the Civic is quite frugal.