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Beleaguered Takata unlikely to seek automaker assistance

Takata is continuing to deal with the massive airbag recall for millions of vehicles, but even if it doubles production, it could take years the company to build enough replacement parts to properly repair all of the affected models. If the supplier takes a hard enough financial hit whether through fines, lawsuits or just the cost of making the components, then the business might not be able to keep up production. Such a situation could put automakers in the very difficult predicament of deciding whether to provide Takata with financial assistance. Honda for one has little interest in lending further support to the beleaguered supplier, according to The Wall Street Journal. The Japanese automaker recently dropped its annual sales targets to put a larger emphasis on vehicle quality, partially in response to the inflator recall. It also struck a deal with another company for replacement parts and was rumored to abandon Takata for some future business. Honda CEO Takanobu Ito did leave the door barely cracked for possible aid. "Takata itself needs to figure out how to fulfill its duties, but if it makes any request to automakers, then we would think about that," he said, according to The Wall Street Journal. There isn't much likelihood of Takata needing a bailout, though. According to The Wall Street Journal, analysts aren't concerned about the company's short-term fortunes, and the supplier had about $728 million in cash as of last September. News Source: The Wall Street Journal - sub. req.Image Credit: Toru Yamanaka / AFP / Getty Images Earnings/Financials Recalls Honda Safety Takata airbag recall

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Honda's U.S. Plants Build Ten Million Accords, 20 Million Total Vehicles

The ten millionth American-built Honda Accord rolled off the assembly line Friday at the Japanese automaker's plant in Marysville, Ohio, according to Autoblog. Honda is celebrating not only the Accord, which is the seventh best selling nameplate of all time, but also an accumulative 20 million Hondas built in the U.S. since the company first started manufacturing at Marysville in November 1982. Honda was the first Japanese automaker to gamble on American manufacturing. Now, 94 percent of all Hondas sold in the U.S are American-built. They are made in facilities in Ohio, Alabama and Indiana. Honda's U.S. plants manufactured 1.3 million vehicles last year - a company record. Honda currently builds the best-selling Civic and Accord, as well as the Crosstour, CR-V, Pilot, Odyssey and Ridgeline in the U.S. Acura, Honda's luxury brand, also builds cars at the American plants, including the ILX, TL, RDX and MDX. Related Gallery History's 10 best-selling cars of all time View 11 Photos By the Numbers Honda