2014 Honda Pilot Lx on 2040-cars

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2024 Honda Prologue name announced, and an Acura EV follows

Honda is revealing a couple of little nuggets of information about its future EVs today, shedding more light on the partnership between it and GM on electric vehicle technology. The big news is that Honda’s first new EV made in this partnership will be called Prologue, and it will be an SUV produced for the 2024 model year. HondaÂ’s “Prologue” logo is revealed with this news, and a few additional details about the car itself are, too. On the obvious front, Honda says the Prologue will ride on GMÂ’s global EV platform and use GMÂ’s Ultium battery technology. The company is also promising “versatility and driving range on par with our current lineup of rugged SUVs.” “Our first volume Honda BEV will begin our transition to electrification, and the name Honda Prologue signals the role it will play in leading to our zero-emission future,” says Dave Gardner, executive VP of American Honda. “The Prologue will provide our customers with a battery-electric SUV with the excellent functionality and packaging theyÂ’ve come to expect from Honda.” ItÂ’s not just Honda that will join in on the fun, though. An electric Acura SUV was also announced today. Just like the Honda, it will use GMÂ’s electric vehicle platform. A model year for the Acura wasn't promised, but Honda claimed it would be revealed “in the 2024 calendar year.” Any details beyond what you see here are being kept under wraps by Honda. WeÂ’re told to expect more “specific details” to be released over the coming months. Basically, expect a slow drip of information about the Prologue leading up to a full reveal where Honda finally shares all there is to know about the SUV. Looking even further into the future, Honda promises EVs based on an in-house-developed EV platform sometime in the second half of this decade. For now, itÂ’s calling this future platform “e:Architecture.” Ultimately, Honda promises that 100% of its auto sales in North America will be fully electric by 2040. The 2024 Prologue is the brandÂ’s first step toward this ambitious goal. Related video:

2017 Honda Accord Hybrid First Drive

Honda waited until the Accord Hybrid was on sale for an entire month before inviting journalists out for a test drive. Usually, these events are previews, a chance for those in the industry to get an advance feel for what's about to go on sale. Not this time. The new 2017 Honda Accord Hybrid has been available at your local dealer for a month now. It's high time we got caught up. We were able to do just that at a drive event in Napa Valley last week. We can't say that the new Accord was a hoot to drive, but an Accord isn't supposed to be thrilling. It's supposed to sell boatloads of units a year, and that's why a hybrid version is so important. With ever-increasing fuel-efficiency standards coming around the world and an uncertain future when it comes to gas prices, having a car like this in the stable is obviously important. Of course, the future is only one side of the coin. As we said, the Accord Hybrid is on sale now, in a time of relatively low gas prices in the US, where sedan sales are being outpaced by CUV and SUV sales. This is the reality that the Accord Hybrid is facing. Honda, though, is confident. Just how good does the automaker think the new Accord Hybrid is? We'll guess about twice as good. That's because Honda execs said they expect to sell about 30,000 units a year, about double the volume of the 2014 Accord Hybrid. That's the official sales plan, anyway. The car went on sale June 15, 2016, so we're already off to the races. Sure, only 31 Accord Hybrids were sold in the second half of June, but we can't draw any conclusions this early in the process. Without a doubt, 30,000 sales is respectable for a hybrid (Toyota sold 30,640 Camry Hybrids in 2015), but let's just note for the record that Honda sold 355,557 Accords last year. If it manages to sell 30,000 Hybrids a year, and Accord sales numbers remain stable, that'll be just 8.4 percent of the overall total. The car should easily appeal to 30,000 buyers a year. The car should easily appeal to 30,000 buyers a year. The clean and attractive exterior design hasn't been massively overhauled from the 2014 Accord Hybrid, but why change what isn't broken? The headlights are updated, the front fascia has sharper lines, the taillights are more impressive – and that's about it.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: