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Honda's hot new Civic Type R finally hatches in production form [w/video] [UPDATE]

UPDATE: A previous version of this article incorrectly indicated that the vehicle in question is the most powerful hot hatch ever made. As some commenters pointed out, the Ford Focus RS500 was more powerful by some 40 horsepower. We've updated the text below accordingly. Takanobu Ito may be stepping down as president and CEO of Honda, but as far as performance machinery is concerned, he'll be leaving the company in good shape. Not only has he ushered Honda back into Formula One – reviving the legendary partnership with McLaren – but he's also brought back two performance icons: the NSX and the Civic Type R. The former is making its European debut here at the Geneva Motor Show after its premier in Detroit, but alongside it we're seeing for the first time the production version of the latter. Not that it's exactly our first look at the new hot hatch. We've seen it testing, seen a couple of concept versions and even drove an early prototype. But after that whole lengthy process, it's finally here. (Or there, we should say, because it won't be coming to America. At least not in its current form.) What we're looking at, according to the manufacturer, is not only the fastest and most powerful front-drive hot hatch it's ever made, but on the market altogether. It packs a 2.0-liter VTEC turbo four kicking out 306 horsepower and 295 pound-feet of torque – the most powerful production engine the company has ever offered – said to be enough to propel the new Civic Type R to 62 in 5.7 seconds and on to a top speed of 167 miles per hour. That's a whole lot of muscle to channel to the front wheels, but Honda's surely done its best to keep it all under control. It's got an old-school six-speed manual transmission, electric power steering, 19-inch wheels, Brembo brakes, adaptive dampers and a suspension designed to combat torque steer and tuned to enhance high-speed stability and support hard cornering. In addition to extensive testing at locations including the Nurburgring, Suzuka and the company's own Takasu test track, the new Civic Type R has also undergone considerable CFD and wind tunnel testing to tune the aerodynamics. The resulting appendages may be toned down slightly from the concepts, but still make quite a visual impact – to say nothing of generating much-needed downforce to keep this sucker glued to the road or track.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

2015 Honda Fit shapes up for America [w/video]

The Fit may be Honda's smallest (and, starting at $15k, most cost-effective) model, but it has never sold in quantities that even approach those of the brand's larger offerings - at least not in the United States. Where American Honda typically sells hundreds of thousands of Civic and Accord models - even CR-V crossovers and Odyssey minivans - annual sales for the Fit typically amount to tens of thousands. But the Japanese automaker hopes to expand its sales in the segment with the introduction of the new 2015 Honda Fit.
Having launched the all-new model several months ago in the Japanese Domestic Market, Honda is presenting the new Fit to the North American market here at the Detroit Auto Show. By and large, it's the same model that will be sold around the world, having been redesigned with more aggressive styling, a larger footprint on the road and more interior space. Only now it will be built for North American consumption at Honda's new plant in Celaya, Mexico, where the automaker plans to also build its new Vezel crossover (or whatever it'll be called here).
The North American Fit ditches the hybrid setup offered in the JDM model in favor of a new Earthdreams 1.5-liter four-cylinder engine with direction injection and i-VTEC valve timing to help it deliver 130 horsepower and 114 pound-feet of torque. That's 13 more horses and 8 more torques than the previous model, and the engine can be paired to either a six-speed manual or Honda's new continuously variable transmission. With the latter, Honda projects the Fit will get 33 miles per gallon in the city, 41 on the highway and 36 on the combined cycle. Lighter and more refined than the outgoing model's powertrain, the new engine sits in a lighter and more rigid frame as well, which Honda expects will earn it top ratings from the National Highway Traffic Safety Administration and Insurance Institute for Highway Safety.