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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Ariel to revive motorcycle business with debut at Goodwood

If you're a parent, the name Ariel might conjure up one of the Disney princesses, but auto enthusiasts know it as a hardcore, boutique British sports car maker. Before being revived to make the skeletal Atom, the business was also a British motorcycle company best known for its four-cylinder bikes. Now, the modern iteration is looking to the past with plans to unveil its own cycle at this year's Goodwood Festival of Speed from June 26-29.
Given Ariel's cars, you might expect an absolutely minimalist motorcycle weighing practically nothing. However, according to its boss speaking to Visor Down, there's no point in trying to build another racer; that market is sewn up. Instead, it's developing a performance cruiser with a more tailored design approach. Buyers can select a variety of different components to adapt the cycle to their style. It shouldn't be lacking for too much speed though; power comes from the 1,237cc V4 engine from the Honda VFR1200F with around 170 horsepower on tap, and it also offers the VFR's six-speed, dual-clutch gearbox as an option.
Ariel admitted that bike on display at Goodwood would just be a test mule and didn't say when the production version would be ready. It seems this idea has been a long time coming, though - we reported in 2011 that the company was working on a bespoke motorcycle with multiple design options around a Honda engine. Pricing at the time was rumored to sit around 20,000 pounds.

Honda Civic Si making big debut at 2016 LA Auto Show

Auto shows love attracting attention, even if it doesn't necessarily fit in with an automaker's plans. We saw an example of that today when the Los Angeles Auto Show let slip in a press release that Honda is introducing the first hot version of its excellent Civic, the new Si. Listed near the top of a release highlighting the "50 vehicle debuts and 25 press conferences" coming to southern California next week, the LAAS announced the Civic Si would make its global debut alongside a slew of crossovers. Seriously, just about everything else mentioned in the press release is a crossover-y thing. Anyone remember when LA was the green auto show? We already have a fair idea of what the new Civic Si will look like when it arrives in LA – angrier than the base Civic but not so mean as the Type R "Concept" shown in Paris. To dive a bit deeper into what is in store for the Si, we recommend a look at the spy shots up top. Notice the taping around the grille, fascia intakes, and rear end; that's all likely to get a sportier look in LA. Along with a prominent center-exit exhaust, will help Honda bridge the gap between the Civic we know and the car we met last month in Paris. Alongside the Honda, Land Rover Discovery, and Smart ForTwo Electric Drive, expect the Star Wars-spec Nissan Rogue, Alfa Romeo's long-awaited Stelvio crossover, the new Jeep Compass, and a whole heap of other stuff next month. We can't wait. Related Video: