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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

Fernando Alonso denies giving McLaren a Honda-or-me ultimatum

MONZA, Italy — Fernando Alonso has denied telling McLaren to choose between him and Honda as the Spaniard considers his future with the Formula One team. The two-time world champion also dismissed media speculation that he retired from last weekend's Belgian Grand Prix without there being anything technically wrong with his car's power unit. Some reports this week suggested that Alonso had run out of patience after three years of unreliable and under-powered engines and had told McLaren he would leave if it stayed with Honda. "Absolutely not true," the Spaniard, who won his titles with Renault more than a decade ago, told reporters at the Italian Grand Prix on Thursday. "I have absolutely not decided. More than anything I'm not bigger than a team," added the 36-year-old, who has said he will decide his future in September. His current contract expires at the end of the season. McLaren has sounded out Renault and has also indicated it would support Honda moving to Red Bull-owned Toro Rosso. Honda said after Spa that it could find nothing wrong with Alonso's race engine, but the driver expressed surprise that anyone could suggest he had faked a failure. "It seems people forget that I'm racing here for three years, giving my maximum ... I tried to race with a broken rib in Bahrain," he said, explaining that sensors had started to fail and something had felt wrong. "We retired the car, and they checked the whole engine and it seems everything is fine ... so we will try to fit that engine tomorrow (in the second practice). If it blows up, we will change it," he said. Alonso expects to start Sunday's race at the back of the grid due to penalties for further engine changes. Regarding his future, he said he would start discussing with the team and Honda their expectations for next year and look at what was on the table. "I think we do have now some ingredients to be champions," he said. "I think the team did improve a lot in the last three years ... I think we have the talent in the team, we have the facilities. "We just miss (being) more competitive. We will see what the numbers are saying for next year and after that try to make a decision." Asked whether he thought Honda could be competitive in the short term, he replied: "I think you never know. It could be possible. Why not?" Reporting by Alan BaldwinRelated Video:

2016 Honda Civic pricing leaks, starts at $18,680 [UPDATE]

UPDATE: Alright, we made a mistake. Turns out this "leak" was actually just a mockup done by a CivicX forum member, and we totally went along with it. Sorry, folks. You'll have to wait a little longer for your hot Civic pricing news. The tenth-generation Honda Civic ranks among the most anticipated new models on the way this year, especially after seeing the concept for the design at the New York Auto Show. Now, we might be getting an idea of what the compact actually offers from two leaked spec sheets. According to info posted on 10th Civic Forum, the 2016 Civic Sedan LX starts at $18,680, which is just $190 more than the same trim for the 2015 model. For that, buyers reportedly get standard features like LED running lights, LED taillights and a five-inch touchscreen infotainment system. The SE (Sport) trim upgrades the suspension for $19,995. The EX includes full LED headlights for $21,200, and the EX-L adds leather upholstery for $22,885. A separate sheet purportedly details the coupe, which comes standard with the sport suspension. The base price is the same as the sedan. The EX starts at $20,145, and the EX-L is $22,870. Oddly, both of these sheets only mention the CVT, rather than the previously announced six-speed manual, but they do detail two engines. There's a 2.0-liter four-cylinder with 165 horsepower and 145 pound-feet that can reportedly get to 60 miles per hour in 7.9 seconds. Fuel economy is listed here as 40 mpg highway, 34 mpg city, and 35.5 mpg combined. There's also the 1.5-liter turbocharged four-cylinder, and this document suggests that it has 167 hp and 191 lb-ft and can get to 60 in 7.6 seconds. Mileage is shown as 41 mpg highway, 35 mpg city, and 37.5 mpg combined. Both mills are pretty good upgrades over the 143 hp and 129 lb-ft from the current 1.8-liter four-cylinder in the Civic. As leaked documents, we can't be entirely sure how valid any of these numbers are, so take them with a grain of salt for now. In any case, the 10th-gen Civic is supposed to hit dealers this fall, and you can read the full specs in the gallery below.