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280-bhp Elemental RP1 revealed, now with bike-engine option

The Elemental RP1 might be Britain's next big boutique roadster success story. Designed by a team with Formula One experience, it aims to mix road car drivability with racecar performance in a single, adaptable package weighing less than 1,000 pounds. It was first previewed a few weeks ago, but the secrecy has finally disappeared due to its upcoming debut at the Goodwood Festival of Speed. The backbone of the RP1 is a carbon fiber and aluminum tub onto which the front and rear subframes bolt on. Inside, it has an F1-like, feet-up driving position that allows for additional underfloor aerodynamic aids to improve downforce. Despite its hardcore nature, Elemental says that it wants the car to be very user friendly. Buyers should be able to drive the RP1 to the track, adjust it with some wrenches, go racing and drive it home. The company even claims the storage areas to either side of the engine offer enough room for a helmet and other racing gear. Hopefully, buyers don't crash, though, otherwise they might be stuck. Elemental is adding two more engine options for the RP1, as well. In addition to the previously announced tuned Ford 2.0-liter EcoBoost with 280 horsepower, buyers can also choose a upgraded version of Ford's three-cylinder 1.0-liter EcoBoost or a model aimed at pure track use with a 999cc Honda Fireblade motorcycle engine. The 2.0-liter uses a six-speed sequential manual gearbox, and a limited-slip differential and alternate gear sets are available as additional options. The first RP1s built will be pure racers for the 2015 season, and the first road cars will follow in the early summer of next year. Pricing isn't set yet, but scroll down for more details and full specs of Britain's latest feather light car for road and track. Introducing the Elemental Rp1 Press Release: 23/6/2014 British sports car manufacturer, Elemental Motor Company Limited, today released further details of their new and innovative, road legal track car, the Rp1. The Rp1 is an open top, road legal, mid engined sports car that incorporates state of the art road and race car technologies. Designed, Engineered and Built by a team with decades of experience in the Formula One and Supercar industries, it brings the concept of a road legal track car firmly into the 21st Century. The Rp1 will be revealed to the public for the first time, this weekend, at the 2014 Goodwood Festival of Speed, where it will located in the Moving Motor Show tent "First Glance" display.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Mitsubishi to join alliance with Honda and Nissan, Nikkei reports

TOKYO — Japan's Mitsubishi Motors is set to join an alliance between Honda Motor and Nissan Motor, creating a tie-up between automakers with combined sales of more than 8 million vehicles, the Nikkei newspaper said on Sunday. Mitsubishi Motors, which is 34% owned by Nissan, will work with Honda and Nissan to finalize the details of their strategic partnership, Nikkei said, adding the three firms intend to standardize in-vehicle software that controls cars. Mitsubishi Motors declined to comment on the report, while a Nissan spokesperson would only say the report was not based on something either of the companies had announced. Spokespeople for Honda did not respond to a request for comment. The push comes as Nissan, Japan's third biggest automaker, has been steadily losing market share in its two largest markets, the United States and China, which together accounted for half of its global sales in the year to March. On Thursday, the company slashed its annual outlook after heavy discounting in the U.S. almost completely wiped out its first-quarter profit. Nissan and Honda said in March they were considering a strategic partnership to collaborate on producing electric vehicle components and artificial intelligence in automotive software platforms. Mitsubishi Motors is already part of a long-standing alliance with Nissan and France's Renault that the three automakers last year agreed to restructure, aiming for a downsized but more pragmatic and agile partnership. Separate collaboration between Nissan, Honda and Mitsubishi Motors could help Japan's automakers cut costs and beef up to battle tough competition in EVs, dominated by companies like China's BYD and Tesla. In China, the world's largest auto market, Japanese brands previously were strong but are now up against domestic automakers that have rapidly increased production and won over consumers with low-priced vehicles loaded with software.