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2014 Honda Accord V6 Touring

America's midsize sedan segment is one of the most crowded and fiercely competitive in the business. The Toyota Camry has long been our nation's best seller, while the Honda Accord has dutifully come in second place, like some sort of codependent Cal Naughton Jr. riding Ricky Bobby's back bumper.
There was that one year, 2001, when the Accord briefly broke the Camry's streak, marring what would today have been a 17-year-long run of best-selling car titles. The Accord pulled the opposite move in 2011, letting sales slip far enough to let not only the Toyota by, but the Nissan Altima and Ford Fusion, as well. Aside from those anomalies, the Camry and Accord have been first and second in this segment since before many of you readers could even drive.
It's 2014, and these frenemies have never before faced a threat to their world order as strong as today's class of family sedans. The aforementioned Altima and Fusion are perhaps the most capable challengers, but the Chevrolet Malibu, Hyundai Sonata, Kia Optima, Volkswagen Passat and Mazda6 are all capable of convincing new buyers to walk their way.

2017 Honda Accord Hybrid comes with $300 price hike

The 2017 Honda Accord Hybrid went on sale at US dealerships today with an MSRP of $29,605, or $300 more than the 2016 model. Among other new bells and whistles, the sedan, which is available in three trims, includes features such as front and rear parking sensors, remote engine start, heated rear seats, and rain sensing wipers, not to mention the "elegantly contoured" aluminum hood. Honda Sensing driver-assist features are now part of the standard equipment package, while the EX-L version includes touchscreen interface with Apple CarPlay and Android Auto capability. Honda revealed details about the model in April, saying at the time that it had a combined fuel-economy rating of 48 miles per gallon. Honda notes that rating can't be compared to the 2016 model-year's fuel economy because of "new more stringent ratings requirements enacted by the US EPA," though has estimated that, apples to apples, the fuel-economy of the 2017 version is up about four percent. That, even though the car's horsepower is also increased about eight percent to 212. The new price tag means the Accord Hybrid will start about $1,600 higher than the Toyota Camry Hybrid. That model kept its pricing at $27,625 for the 2017 model year. Regardless, Honda is hoping to goose its hybrid sales with the updated model. Honda and its Acura division's hybrid sales through May plunged 79 percent from a year earlier to 1,975 units. Last year, Honda sold 11,063 Accord Hybrids, down 21 percent from a year earlier. By comparison, Toyota sold 30,640 Camry Hybrid's last year, marking a 22 percent drop from 2014. Meantime, take a look at Honda's press release below. Related Video: Honda Launches 2017 Accord Hybrid: America's Most Sophisticated, Powerful and Fuel Efficient Midsize Hybrid Sedan Jun 15, 2016 - TORRANCE, Calif. Next-generation two-motor hybrid powertrain with class-leading 212 horsepower and top-in-class EPA fuel economy ratings of 49/47/48 mpg1 Dynamic new styling and advanced features including standard Honda Sensing™ technology, plus available Display Audio with Apple CarPlay™ and Android Auto™ America's best-selling midsize sedan bolsters its resume for 2016 with the arrival of the restyled and reengineered 2017 Accord Hybrid, America's most powerful and fuel-efficient midsize hybrid sedan, launching today at Honda dealerships nationwide.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.