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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda, Nissan and Mazda recalling 3 million vehicles for airbag inflators

Three million more vehicles can be added to the worldwide tally to be repaired for the faulty airbag inflators supplied by Takata. Honda, Nissan, and Mazda have all issued recalls to replace the bad part, including about 1.2 million of them in North America. NHTSA has been investigating all three companies, plus Chrysler and Toyota, for potentially affected vehicles.
Honda is recalling roughly 1.02 million Civic, CR-V, Odyssey and Element models In North America, built between April 2000 and October 2002. Mazda needs to repair 14,794 units of the RX-8 and Mazda6, and Nissan has 228,000 vehicles in North America to be fixed.
Chrysler is also starting what it calls a "regional field action" to replace the inflators in the 2006 Dodge Charger, according to a company spokesperson. The company says that it has not yet found the problem in any of its vehicles, but it's being done "out of an abundance of caution." The final number of Chargers affected will be announced later this week.

On sale in Japan, Honda won't bring $31k Odyssey Hybrid to US

Japanese minivan customers have been spoiled for choice when it comes to gas-electric versions of their favorite family haulers. Toyota, for example, started selling the Estima - the world's first hybrid minivan – in 2001, and it also offers the Aphard hybrids. Starting tomorrow, buyers will be able to buy the new Odyssey Hybrid minivan from Honda for a not-unreasonable price. US buyers? We're not so lucky. That's because the Japanese Odyssey and the version sold in the US don't share much except the name. That means that the only company bold enough to put a hybrid powertrain – and a plug-in version at that – into a US-bound minivan is FCA, which just introduced us to the Pacifica Hybrid. So, we'll have to just pine for what's available over in Japan. There, the new Odyssey Hybrid comes with an updated dual-motor Sport Hybrid i-MMD powertrain that uses a 2.0-liter and no transmission. It is offered in two versions (standard and 'Absolute') and a total of six trim levels. The hybrid Odyssey starts at the equivalent of $31,235 US and tops out at $34,725, which is a level that Honda says is, "affordably-priced." Related Video: Honda to Begin Sales of Refreshed Odyssey and Odyssey Absolute -- Hybrid model will be newly added to the Odyssey lineup TOKYO, Japan, February 4, 2016 - Honda Motor Co., Ltd. will begin sales of an affordably-priced hybrid version as well as the newly refreshed gasoline-powered version of the Honda Odyssey and Odyssey Absolute premium minivans on Friday, February 5, 2016 at dealerships across Japan. A new addition to the Odyssey lineup, the hybrid version realizes both excellent fuel economy and high-quality driving in the Odyssey and Odyssey Absolute which have been well-received for their spacious cabin, stately styling and exhilarating yet stable driving experience. The newly-added Odyssey Hybrid and Odyssey Hybrid Absolute are the first Honda premium minivan models equipped with the revolutionary Honda-developed powertrain Sport Hybrid i-MMD*1 and realize class-topping*2 fuel economy of 26.0 km/L (JC08 mode)*3. In the thorough pursuit of system efficiency, Honda developed a new motor that features an innovative winding method and structure. This newly-developed motor is approximately 23% smaller and lighter than the previous version and yet realizes high torque and high output.