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Honda demonstrates driverless valet parking system with special Fit EVs

There are many challenges that will need to be sorted out before full autonomous driving becomes a reality, but automakers are taking small steps toward this advancement with semi-autonomous technologies. Nissan, Toyota and Ford have already revealed various automated driving systems, and now Honda is getting into the game with an automatic valet parking system that was unveiled recently at the Intelligent Transportation Systems (ITS) World Congress in Tokyo.
Unlike Ford's recently demonstrated self-parking Focus, which is fully operational on its own, Honda's new system requires input from the parking lot via cameras. Combining information provided by the car's rearview camera as well as cameras positioned around the parking lot, drivers are able to drop their car off at a central location, and using a touchscreen display, the car can park itself and return when the driver is ready to leave. The benefit of this is that multiple cars can be parked at the same time and no additional sensors (other than a backup camera) are needed for the car, but the downside is that it can only operate on properly equipped parking lots. According to Honda's demonstration, this system can be practical by 2020.
Honda also showed off some semi-autonomous driving and non-contact electric vehicle recharging technologies at the ITS World Congress, although information is limited and there are no demonstrations available. Scroll down to read more about Honda's latest tech, including a video demonstration of the automatic valet parking system.

Takata, Honda sued in Florida over death of pregnant Malaysian women

The Takata recall debacle keeps spiraling as the father of a pregnant woman killed in Malaysia allegedly due to the malfunctioning airbag has filed suit against both the equipment manufacturer and Honda in a court in Florida. The case reportedly revolves around one Law Suk Leh, 42, who was driving her 2003 Honda City on Borneo Island in Malaysia this past July. She was driving at about 20 miles per hour when her car was struck by another. Her airbag deployed with inordinate force, metal shrapnel sliced her neck and she died in the ambulance en route to the local hospital. The baby she was carrying was delivered after the mother's death, but died three days later. Now her father, Law Ngee Chiong, is suing the airbag manufacturer and the automaker on behalf of the estates of his late daughter and granddaughter in a US federal court in Miami. The suit was reportedly filed in the United States because the faulty inflator is made in LaGrange, GA. US District Judge Federico Moreno is currently evaluating about two dozen such personal-injury and death cases, including the one in question, for pretrial rulings and evidence-gathering. Leh's case is one of six deaths blamed on the defective Takata airbags, which have caused automakers and government regulators to recall an estimated 24 million vehicles around the world.

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.