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Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Honda previews next-gen JDM Odyssey minivan

Some automakers market the same cars around the world, while others offer different models - even under the same nameplate - for different markets. We're thinking of cars like the Volkswagen Passat or the previous Mazda6. Honda's been known to do so as well, with models like the Accord and Odyssey, which are completely different in North America than they are in other parts of the world.
Now Honda has provided the first glimpse at the Odyssey minivan it offers for the Japanese Domestic Market (as well as Europe and other parts of the world). Though more compact than the US-market version, the new overseas Odyssey appears larger than the model it replaces, with a taller roofline increasing interior space.
Though Honda hasn't released the model's full specifications, power is expected to come from a 2.4-liter inline-four mated to a continuously variable transmission. Beyond that, buyers will likely be able to choose between front- and all-wheel drive, two cabin layouts, two interior colors and seven or more exterior paints. The images also point towards blind-spot and auto-braking systems and an apparent eco mode. Although unconfirmed, we expect to see the new JDM Odyssey make its debut at the upcoming Tokyo Motor Show.