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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda expands Takata recall for older CR-Vs

Honda has added another 127,000 bad Takata airbag inflators to its growing recall. This latest round affects 2003 and 2004 CR-V crossovers and brings Honda's total inflator tally to 3.4 million units. This marks the first time that the 2004 CR-V has been included in the airbag recall. Repairs will be conducted free of charge, and Honda notes that "it has sufficient replacement parts supplies to begin recall repairs of the added vehicles immediately, nationwide." The company's recall repair is nearly half complete, with 47.1 percent of the bad inflators replaced across the US. "American Honda continues to urge owners of Honda and Acura vehicles affected by the Takata airbag inflator recalls to get their vehicles repaired at authorized dealers as soon as possible," the company said in the attached statement. "Vehicle owners can check their vehicles' recall status at www.recalls.honda.com for Honda owners or www.recalls.acura.com for Acura owners or by calling their authorized dealer." Read on for the official release. Statement by American Honda Regarding Expansion of Nationwide Recall of Certain Takata Passenger Front Airbag Inflators Dec 23, 2015 - TORRANCE, Calif. Nationwide recall of passenger front airbag inflators expands to include approximately 127,000 inflators in 2003-2004 CR-V vehicles not previously subject to recall or safety improvement campaign No change to national recall of driver front airbag inflators Honda's national Takata airbag inflator recall repair completion rate is 47.1% Honda announced today that it will expand a national recall (15V-370) to replace, free of charge, Takata passenger front airbag inflators installed in certain 2003-2004 CR-V models sold in the United States following a recent defect determination by Takata, the airbag inflator supplier. This expansion will add approximately 127,000 passenger front airbag inflators not previously subject to either a recall or safety improvement campaign. Approximately 78,000 of the affected 2003-2004 CR-V vehicles included in existing passenger front airbag inflator recalls and Honda's voluntary safety improvement campaigns (14V-353 and 14V-700) will also transition into the new recall. The same free repair - replacement of the passenger front airbag inflator - will be completed under the new national action. This updated recall (15V-370) now includes approximately 3.4 million passenger front airbag inflators now requiring replacement in this action.

Honda CR-V set to grow in its next-generation

It's been accepted that cars grow with each successive generation. Honda looks to be stretching that theory as it conducts testing of the next-generation CR-V. It's big. Judging by these images, Honda has essentially taken a CR-V and inserted a big, long door between the B- and C-pillars, stretching the wheelbase by what has to be several inches at the very least. This makes it a virtual certainty that when the new model debuts, it'll be with both five- and seven-passenger variants. Not only will this give Honda an advantage over basically all of its two-row-only competitors, it'll also create separation between its new entry level CUV, the HR-V. Judging by the camouflage, we're also betting Honda has made some serious changes to the front end while still using the old CR-V's bones. You can see the engineers have jury-rigged some hefty auxiliary lights on the front fenders, since the entire fascia has been covered. And in back, there are (weirdly for a CR-V) two prominent exhausts. Judging by these images, the next CR-V is still pretty early in its development cycle. We wouldn't expect it to debut before early 2017. Related Video: