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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Foreign automakers pay from $38 to $65 per hour to non-union workers

As leaders for the United Auto Workers gather in Detroit for their Special Convention on Collective Bargaining to work out the negotiating stance for this year's new labor agreements with the Detroit 3 automakers, what they most want to do is figure out how to eliminate the two-tier wage scale. However, the lower Tier 2 wage has allowed the domestic automakers to reduce their labor costs, hire more workers, and compete better with their import competition. As it stands, per-hour labor rates including benefits are $58 at General Motors, $57 at Ford, and $48 at Fiat-Chrysler – a reflection of FCA's much greater number of Tier 2 workers. The Center for Automotive Research released a study of labor rates (including benefits) that put numbers to what the imports pay: Mercedes-Benz pays the most, at an average of $65 per hour, Volkswagen pays the least, at $38 per hour, and BMW is just a hair above that at $39 per hour. Among the Detroit competitors, Honda workers earn an average of $49 per hour, at Toyota it's $48 per hour, Nissan is $42 per hour, and Hyundai-Kia pays $41 per hour. The lower import wages are aided by their greater use of temporary workers compared to the domestics. Automotive News says the ten-dollar gap between those foreign camakers and the domestics turns out to about an extra $250 per car in labor, which adds up quickly when you're pumping out many millions of cars. That $250-per-car number is one that, come negotiating time, the Detroit 3 will want to reduce, as the UAW is trying to raise both Tier 1 and Tier 2 wages. Another wrinkle is that the domestic carmakers are considering the wide adoption of a third wage level lower than Tier 2. Some workers who do minor tasks like assembling parts trays kits and battery packs already make less than Tier 2, but the UAW will be quite wary about cementing yet another wage scale at the bottom of the system while it's trying to fight a bigger battle at the top. News Source: Automotive News - sub. req., BloombergImage Credit: AP Photo/Erik Schelzig Earnings/Financials UAW/Unions BMW Chevrolet Fiat Ford GM Honda Hyundai Kia Mercedes-Benz Nissan Toyota Volkswagen labor wages collective bargaining labor costs

Honda Project 2&4 is our kind of sidecar sideshow [w/video]

Honda makes cars and Honda makes bikes. It makes a whole lot of other things, too, but those are the two areas of expertise that have given rise to the thoroughly enticing Project 2&4 concept. It's one of the smallest vehicles unveiled here at the 2015 Frankfurt Motor Show, but also among the most enticing. The result of a global in-house design competition, Project 2&4 was envisioned by the company's motorcycle studio in Asaka and brought to fruition with help from the automotive studio in Wako. It's powered by the 1.0-liter V4 engine Honda developed for MotoGP competition, driving 212 horsepower and 87 pound-feet of torque through a six-speed, dual-clutch transmission. With less than 900 pounds to motivate, that adds up to blistering performance of the kind we'd give most anything to experience firsthand. The 14,000-rpm redline would be enough to make our heart sing all on its own, but the novelty of Project 2&4 is its design. As you can see, it hands the driver's seat and controls off the side, with room for a hold-on-for-dear-life passenger seat on the other side. The neo-retro styling is inspired by the company's RA272 grand prix racer from the Sixties, but gives up on the center driving position for an altogether more original configuration. The result looks ready to take on the likes of the Ariel Atom and BAC Mono... to say nothing of the curbs of Suzuka and Fuji. If only Honda were (able) to put it into production.