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Honda to use English as its official language

Honda still has its headquarters in Japan and offices all over the world, but expect to hear a little less Japanese from the automaker in the coming years. A small statement in the business' latest sustainability report (available here as a PDF) announces English will become the official language for interregional communication by 2020. Honda believes that the change should foster better contact between countries as Japan becomes a less central focus for the company. As part of this shift, any documents or questions during interregional meetings, plus any other information being shared between territories, must be in English. To put some extra weight behind the mandate, the ability to speak the language is going to be a requirement for future promotions to management. In the meantime, "Honda has implemented measures in Japan that include study programs aimed at boosting English language skills," the sustainability report said. According to Automotive News, former CEO Takanobu Ito called the idea of making English an official language for company communications "stupid" five years ago. Although even under his watch, things were changing. In 2013, Honda adopted English as the main form of discourse in global meetings. The decision to lessen the focus on Japanese within Honda stems in part from changing worker demographics and major sales regions. According to Automotive News, 81 percent of the company's production comes from outside of Japan, and the country only accounts for about a third of the workforce. Also, 40 percent of global sales are from North America. Honda is quickly transitioning into a more global company in general. For example, the latest Civic Type R is assembled in the UK but has an engine from the US. Also, North America is getting the European made Civic five-door hatchback for the venerable model's next generation. English as the Official Language Setting English as the official language in inter- regional communications It is vital to develop an environment that achieves close communication between associates in six regions worldwide in order for the Honda Group to display its comprehensive capabilities while local sites are independent.

Honda Civic Si making big debut at 2016 LA Auto Show

Auto shows love attracting attention, even if it doesn't necessarily fit in with an automaker's plans. We saw an example of that today when the Los Angeles Auto Show let slip in a press release that Honda is introducing the first hot version of its excellent Civic, the new Si. Listed near the top of a release highlighting the "50 vehicle debuts and 25 press conferences" coming to southern California next week, the LAAS announced the Civic Si would make its global debut alongside a slew of crossovers. Seriously, just about everything else mentioned in the press release is a crossover-y thing. Anyone remember when LA was the green auto show? We already have a fair idea of what the new Civic Si will look like when it arrives in LA – angrier than the base Civic but not so mean as the Type R "Concept" shown in Paris. To dive a bit deeper into what is in store for the Si, we recommend a look at the spy shots up top. Notice the taping around the grille, fascia intakes, and rear end; that's all likely to get a sportier look in LA. Along with a prominent center-exit exhaust, will help Honda bridge the gap between the Civic we know and the car we met last month in Paris. Alongside the Honda, Land Rover Discovery, and Smart ForTwo Electric Drive, expect the Star Wars-spec Nissan Rogue, Alfa Romeo's long-awaited Stelvio crossover, the new Jeep Compass, and a whole heap of other stuff next month. We can't wait. Related Video:

South Korean guy rides his scooter all the way to the Nurburgring

It's a story of extreme determination. Imagine starting up your humble scooter in Seoul, South Korea, setting off and not stopping before you reach your destination over 11,000 miles away in Germany. Lee Jaeyeong did just that, riding his eight-horsepower, 110-cc Honda Super Cub through Asia, Russia, Italy, and Switzerland just to get to the Nurburgring, documenting the entire three-month journey on his Instagram feed. This is downright The Straight Story kind of stuff. Video of his first ride on the 'Ring, the reason he made the trip, is above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. And what better way to celebrate the successful trip than a lap or two of the 'Ring? In addition to completing a well-deserved tour of the Nordschleife on his trusty Honda scooter, late in the evening as all the Porsches and BMWs headed home, Lee was also able to passenger in a track-prepared SEAT Leon Cupra – driven by a properly fast driver. His excitement in the video is particularly palpable. The best thing is Lee isn't heading home just yet. Now that he's made it to Europe with his scooter, Lee's going to ride around the continent, seeing some more sights and twisty roads. He might well be the petrolhead of the year. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.