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Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda reveals scrambler-style CBSix50 concept at EICMA

Honda brought some seriously cool concept motorcycles to this year's EICMA show in Milan, Italy, and two of the wildest were a pair called the CBSix50 and CB4. The company based both of them on the CB650F and its four-cylinder engine, according to Lanesplitter. However, the designers overhauled the styling to imagine one of them as a scrambler that could play a little in the dirt and the other as an urban-focused naked bike. The CBSix50 (pictured above) looks ready for any environment thanks to the chunky treads on the tires, guards on the handlebars, and a skid plate to keep the vital mechanical parts safe. The camouflaged body might blend into the city a little, but the bright red accents don't allow the rider to hide completely. Honda's designers craft the CB4 concept (pictured right) to be ready for the street. The bike's body wears a modern mix of white and black, but red accents on the calipers and suspension provide a pop of color. The front features a round headlight for a more classic style than the rectangular unit on the CBSix50. The cycle also gets more traditional road tires than its sibling, and the stubby exhaust provides an aggressive look. You can easily imagine this machine slicing through crowded traffic in cities all over the world. Check them both out in the gallery above. Related Video:

Honda readying Veloster-rivaling concept for Beijing?

Maybe the rumors of the CR-Z's death have been exaggerated. Honda has just released the first teaser of a new concept that it plans to debut at the Beijing Motor Show at the end of April. It shows off a sporty looking coupe that looks like the child of a CR-Z and Hyundai Veloster. However, the concept looks to be for the Chinese market, as it's a joint proposal with one of its domestic partners there, Guangqi Honda Automobile.
Unfortunately, we don't have any other details about the concept yet - not even a name. The teaser also doesn't give a very good indication of the car's size. It appears to be roughly the size of a small coupe, and if Honda hadn't already tried the idea with the CR-Z, you could almost see it as a modern CRX, but it could be a little bit larger, too.
In addition to the coupe concept at the Beijing show, Dongfeng Honda will premiere the concept for the next Spirior, which is the foreign version of the Accord. Guangqi Honda will also bring a mid-size SUV and the third-generation Fit. Acura will also be there and will have both the NSX Concept and a model of its powertrain. Scroll down for the full release about everything Honda will show in China.